Owning a barbershop or salon is a great way to earn a living doing what you love. However, attracting customers can be a challenge. Some people are so loyal to their stylist they’ll only sit in one barber chair, making it hard to find customers for new business owners. However, you’re only ever the right marketing strategy away from having a successful business.
There’s nothing like the power of video to reign in your target audience. The great thing is that digital media has made it so that television isn’t the only platform for commercial videos. Furthermore, digital marketing is much more affordable than shooting TV commercials. Indeed, marketing videos can take your salon or barbershop to the next level. Continue reading to learn how you can harvest the power of video for your establishment.
Your video content should always be on-brand.
The purpose of commercials and marketing videos is to increase brand awareness, meaning your videos must be on-brand to have the impact you desire. Social media is all about image, so your videos need to paint the right image of your salon. If your salon provides a boutique experience, you want to create an environment of elegance for your video content.
You might want to consider giving your salon an upgrade before you begin shooting videos there. Create the idea of a lavish experience for patrons with rose gold salon furniture and salon furnishings. Place lush plants throughout to give your place a relaxing ambiance. If you create a divine salon experience and capture it on video, they will come.
Social media videos are an affordable way to engage the masses.
Did you know that people spend almost as much time on social media as watching TV? Many marketing experts consider it the best way for small businesses to connect with and grow their target audience.
It’s a good idea to watch social media videos of other stylists to get a feel for content before you start shooting your own. Doing research will also show you that plenty of stylists, barbers, and makeup artists have become influencers merely by displaying their gifts on social networks. Indeed, Instagram, TikTok, and Facebook advertising could do wonders for you and your brand.
People love “How-To” videos.
Another thing you’ll learn from researching other stylists’ video content is that people love “how-to” videos. Showing people how to do simple hairstyles is a great way to show your expertise in your field as well as plug any new products you may have. Furthermore, if you have creative ideas for new hairstyles, you can show the beginning and finished product of the hairstyle, piquing even more interest in your salon.
Hire a production company to ensure the quality of your video projects.
It’s imperative to make the right impression in a brand video. If you don’t have any experience shooting professional videos, you should consider hiring video production services. Do your research to find a video production company in your area with years of experience working with small businesses. After all, great videos get great results.
It’s hard to overstate the power of video to connect with the masses. Engaging video content could help your salon become a viral sensation—you could even become a social media influencer merely by shooting high-quality videos of you doing what you love in your establishment.
Social media marketing is a great marketing strategy, but it’s critical that your video projects are always on-brand to promote proper brand awareness. Also, people love “how-to” videos, so instructional videos showing people how to do simple hairstyles could gain a lot of traction. Finally, it’s a great idea to hire a production company to help you through the entire production process. So, are you ready to use marketing videos to take your salon or barbershop to the next level?