Working in direct sales can take a toll on even the most steadfast of salespeople. It requires a great deal of drive and dedication. What if there was a way to take your direct sales expertise, your distributor network, and your inner circle of customers and turn it into a cohesive brand? Luckily, you can.
Instead of spending your days working directly in direct sales, you can switch your focus to e-commerce. As a founder and business owner, there are a few things you need to know before you make the switch from a direct sales company. From the impact of SEO to your ongoing social media and product needs, you need to ensure that you stay ahead of the competition. Since e-commerce is a more crowded market, it’s a great idea to follow some key digital success tips.
Build up your network first.
Imagine this scenario: You want to sell pet products online, but you’re unsure where to start. You can’t take resources from the pet direct sales companies you’ve worked with within the past. You also can’t actively poach customers due to a non-compete you signed years ago. So, where do you start? Often, it’s with some smart networking. You’re going to need to find distributors, suppliers, and pet owners alike. Whether your pet product is pet food or cute toys that pet lovers will adore, some smart networking can give you a competitive advantage.
If you’re unsure where to start, the good idea is to reach out to family members for potential industry leads. If your family members aren’t well connected or don’t have any ideas, you can check online testimonials to help you find a pet product distributor in the United States. It’s always a good idea to request a meeting with a distributor to discuss your needs in full. While a direct sales company often works closely with the distributor, your e-commerce venture may be a bit more hands-off. Direct sales companies also have more sway with suppliers and distributors that the founder of an e-commerce startup might not. A startup may have a harder time scoring discount, lower rates, and preferred pricing that a direct sales company might enjoy.
You also need to build up a network of potential customers before selling your product line, whether it includes supplements, pet care items, a smart photo manager, or something else. Consider developing a simplified notification list for customers that might be interested in your product line. Direct sales companies often use similar tactics, and it can be incredibly beneficial for a startup.
Know your value proposition.
If you want to be an e-commerce pro, you need to have a perfected pitch. For instance, say you’re selling a smart photo manager that can connect to the ibi app as well as Google Chromecast. What makes it stand out compared to the competition? Does it save hours of video to Google Drive? Does it come with an easy setup? What about social network connectivity? Whether you’re working to optimize individual photos across Google Drive, save someone’s favorite photos without using Dropbox, or leverage popular cloud technology instead of a web browser, your passion for your product needs to translate to prospective customers.
An easy way to do this is to distill your business model into its core values. To start, the best way is to make a list of customer wants and needs. When you have these segmented, ask how your product addresses these wants and needs. After all, your e-commerce brand should be able to address problems and concerns more effectively. You don’t want to have to rely on a promoter to boost product sales.
With a distinct value proposition, you make it easier to connect with your target audience in a smart, effective way. When you pair that value proposition with a digital marketing campaign, an online offer or two, and a high-quality product, it’s that much easier to engage your target audience, even if you’re in a niche market. If you want to improve your online presence, brand visibility, and consumer optimism, the best way is through a positive value proposition.
Develop pristine marketing campaigns.
If you don’t currently leverage SEO and advertising, you’re going to have a hard time reaching any customers. SEO is an important thing for any business that wants to operate online. For starters, SEO takes a customer’s search query and sends it to a search engine results page (SERP). The search results are organized by relevance, content writing quality, and browser engagement. Search engine optimization makes it easier for your e-commerce web page to appear in the search engines like Google and Bing, even if you’re in a niche.
This is why you need to have a robust SEO strategy. SEO utilizes on-page optimization, content strategy, and social media accounts to improve lead quality and streamline customer acquisition. Even if you’re not a blogger, a well-crafted blog post can help improve a web site’s standings. If you’re not sure how to craft an SEO strategy to leverage the search results, you may need a search engine consultant or an SEO agency.
Brands like the gr0 SEO company know exactly what it takes for brands to stand out in the e-commerce sphere. Between engine optimizing, content development, PPC, and organic traffic boost, search-engine tactics can take a long time but help your business get to the right place for success. While it can take a lot of time, it’s also the top pick for brands worldwide. Plus, if you want a strategy that can provide a strong ROI search engine strategy is the best fit.
Your SEO service can help you pick out keywords that fit your physical product, find different ways to gain digital real estate, and use SEO industry formulas to provide incredible value. It’s the smartest way to reach a broad online market, whether you’re selling supplements and pet care products to animal lovers or you’re taking one of your brick-and-mortar stores and bringing it online to improve annual revenue. The best SEO company should offer a mix of affordability and overall value. Look for SEO service and company offers, browse popular social media to find an SEO service, and ask for referrals from friends and colleagues in the industry. The right digital marketing agency has a greater impact on your success than you might suspect.
Use multiple approaches.
E-commerce rarely benefits from a one-size-fits-all approach. That’s why it’s important to test out various services and platforms to find what works for your brand and your products. Whether you need an SEO service to help you follow best practices and algorithms or a networking starter kit, you must experiment to find the ideal combination. If you’re hesitant about a piecemeal approach, you can also look for an SEO company or digital marketing service that offers additional services.
By taking multiple approaches to your e-commerce transition, you’re raising the likelihood that your brand can succeed. While it won’t always be the easiest shift in operations, the right services and platforms can absolutely help. Take the time to do adequate research and find the best fit for your brand. You’ll be glad you devoted the time, finances, and resources to your cause.