If you’re an entrepreneur in the beauty and self-care space, you’ll likely be aware of the accelerated speed at which the industry grows. Businesses, although reaping the benefits, are also dealing with the enormous demand and the evolution of consumer behavior and business processes. Despite these trends, digitalization has been a great tool in addressing…
Category: Digital Marketing & SEO
How to Rethink Your Approach to Business Strategy
When you first form your business, having a strategy and plan is what allows you to build the foundation needed to launch more successfully. However, while a plan helps you develop direction, a business requires flexibility on your part in order to thrive. What you foresee for your business when you first develop your vision…
How to Turn Your Direct Sales Job Into an ECommerce Business
Working in direct sales can take a toll on even the most steadfast of salespeople. It requires a great deal of drive and dedication. What if there was a way to take your direct sales expertise, your distributor network, and your inner circle of customers and turn it into a cohesive brand? Luckily, you can….
5 Strategies to Effectively Market Your Nonprofit Organization
Your nonprofit may be doing excellent work, but it won’t be a real success if your fundraising skills are lacking. Depending on a few subscriptions to your advocacy newsletter and some regular donors won’t help either. What’s the point of starting a great organization if news of your work doesn’t reach the right people? There’s…
Pillars of Digital Marketing
Digital Marketing is expected to grow 19% to almost $130 billion this year, approximately 54% of total US ad spending. Year after year, traditional marketing in print and newspaper continue to slowly decline as spending continues to shift online. Digital Marketing offers unrivaled targeting capabilities, audience reach, and accessibility. Digital Marketing has now become an inevitable…
About SEO
All the hype around having an extensive online presence has led to almost all companies, big or small to make sure that they have an online existence. But merely having an online presence is not it all. You need to have an ‘effective and impactful’ online presence. And how do you achieve this level of…
How to Optimize Your Website With SEO
You may already be aware of what SEO is and how important it is for any kind of website striving to make money through the internet. If you are a business that uses a website to offer services or products, SEO is more than necessary for you. But how do you know what are search…
How to Use Affiliate Marketing SEO to Grow Your Online Business
It’s no secret that using affiliate marketing can help you grow your online business along with SEO. The sad news is, it is not as easy as most people say. There are lots of that you need to know before you can even decide if you are better off riding solo or use affiliate to…
Q & A: Should Affiliate Marketers Set up an LLC or DBA for Tax Purposes?
Question: when launching an affiliate marketing blog should I set up an LLC or remain as a sole proprietor for tax purposes? This question was submitted by one of our mentoring students who is just beginning their new business as an affiliate marketer. One of the first steps to ensure your success is to decide…
How Social Media Boosts SEO and Rankings
One of the greatest debates in the Internet marketing industry is exactly how social media affects search engine optimization and website rankings. Industry leader Search Engine Journal reports that there are many ways social media can boost your traffic – both directly and indirectly. Let’s start digging into some data proof from Google executives and my personal…