Webbed Marketing's 2010 Informative Webinar Series
Each year, Webbed Marketing leads the Internet marketing push in the Columbus area. Because we believe that the best ideas are bred from collaborative strategies and the sharing of information, we host an informative webinar each month on a pressing topic affecting the Internet marketing industry. Each webinar creates an online forum where marketing professionals from the Columbus region and beyond can communicate ideas and strategies.
Although the series is set to cover traditional Internet marketing strategies, such as search engine optimization and social media, representatives from Webbed Marketing are always open to dicuss other important industry topics.
Each of the webinars in this series will take place at 2:00 PM EST. Look for future updates regarding the topics and schedule for next quarter’s informative webinar series.
July 21, 2010
2:00-3:00 PM EST
Webbed Marketing Webinar: The State of Search
Have you noticed wild changes in your search engine traffic? What’s going on with Google’s new interface? Did you know there is no longer a simple answer to the question “where do we rank on Google for this keyword?”
Anyone working as a search marketer knows the industry is changing, improving and gaining more attention now than ever before. Even as budgets for other forms of advertising and marketing are cut, search engine marketing continues to grow. In fact, according to SEMPO’s sixth annual State of Search Engine Marketing Report, the marketing search industry will grow 14% this year.
Past Webinars
June 23, 2010
2:00-3:00PM EST
Is Your Social Media on Life Support: the State of Social Media.
We have all seen the effects of social media on business practices in the past few years. So, how do your social media tactics measure up now- several years later? Is your social media on life support? This webinar will discuss up-to-date statistics, best practices and how-tos for using social media effectively today.
March 17, 2010
2:00-3:00 PM EST
Local Search Marketing- Location, Location, Location!
You’ve heard this before (probably from a realtor), but are you considering this for your marketing campaigns? As new local search features are released on search engines, consumers are turning to local search results more than ever before. Your business is missing a significant opportunity if you’re not utilizing search marketing in your campaigns.
February 17, 2010
2:00-3:00PM EST
Mobile Marketing is Ready to Take Off – Is Your Marketing On-Board?
We’ve all heard the buzz about mobile marketing. However, as we enter 2010, the buzz is fading, and the tactics are emerging. The age-old marketing model of “Tell consumers what they need and convince them to buy it,” is long gone; the new model says, “Listen to what the consumer tells us they want and engage them in conversation.” Mobile phones are becoming the media center in the lives of many Americans. As many as 85% of consumers are leaving landlines for their mobile phones. In fact, mobile phones are quickly becoming the one place where marketers can reach consumers -- nearly every hour of the day. Bill Balderaz, Webbed Marketing’s founder and chief optimism officer, will discuss what you need to know about mobile marketing and how to implement it in conjunction with your current marketing campaigns.
January 20, 2010
2:00-3:00PM EST
How Can I Responsibly Utilize Social Media Today?
The webinar, hosted by Webbed Marketing and Roska Digital Advertising, will focus on new regulations in social media that are affecting your social media campaigns. Key takeaways from the November FDA hearings, about promotions using Internet and social media, will be addressed. We will also discuss FTC regulations and Facebook contest regulations.
November 18, 2009 - How to get Google to notice your website
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You know you have industry leading products and great service, so why isn't Google getting the message? If you're not ranking well for your best search terms this webinar is perfect for you. Learn the five things you can do today to start improving your search engine ranking...and drive qualified customers to your web site.
October 21, 2009 - The basics of using Google Analytics for your online marketing campaign metrics.
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Do you know how to take the metrics in Google Analytics and show that value to your company, executives, or manger? Webbed Marketing will address the basics of Google Analytics in a webinar on Wednesday, Oct. 21 at 2 p.m. Webbed Marketing will discuss how to install the Google Analytics code and basic feature setup, as well as explain what the dashboard report really means to you, the user. It can be difficult to understand the best metric to use to show results from Google Analytics, and we’ll highlight key factors for determining this, including traffic sources, quality metrics and trends.
September 16, 2009 - Have you heard the buzz about Google Caffeine?
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Google Caffeine is the latest "tweak" in Google's algorithm, which affects how Web sites rank at Google's search engine. This most recent "algo-change" is expected to provide more pages in Google's search results, in addition to being much faster. However, the real question is...How will this affect your Web site's search engine rankings? Join us to discuss this Google advancement and how it will affect your organization’s Web site rankings.
August 19, 2009 - What does a viral campaign or WOM campaign really mean?
Viral marketing is about making another funny monkey video. It's about getting consumers and the media to spread the word about your company, products and services. Learn how real companies in the business-to-business, consumer and non-profit space use viral marketing to reach their target market and get conversations jump started online.
July 22, 2009 - Effectively Measuring Online Campaigns
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Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric! Amy Marshall will lead this discussion identifying which metrics are credible and how to quantify them. She will teach how to explain the results of complex online marketing campaigns, such as word of mouth episodes. Marshall is the co-founder of Webbed Marketing and presented the agency's award winning essay measuring word of mouth metrics at the 2009 Word of Mouth Marketing Association (WOMMA) Research Symposium.
June 17, 2009 - Blogging: How to Get Content and When Bloggers Say Bad Things
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In the 21st century, blogging has transformed from a personal pastime into a legitimate source for critical information. Today's bloggers often have more clout than print journalists and radio personalities working in similar areas of expertise. Balderaz will lead this discussion focusing on how blogging can build a dialog with buyers, clients, customers, vendors, partners, employees and the media. He will explain that, in many cases, professional bloggers are the people defining a company's brand. Balderaz will explain how to connect with professional bloggers in addition to providing tips for setting up a company blog: where to find content to blog about and how to handle negative comments on or about a company's blog.
May 20, 2009 - Webbed Marketing's New Social Media Monitoring Tool
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Webbed Marketing's co-founder and chief optimism officer, Bill Balderaz, along with our social media darling, Rebecca Roebuck, are revealing the release of a new social media monitoring tool. This impressive social media service works in real-time, collecting information from sources including blogs, wikis, message boards/forums, video/photo sharing Web sites, mainstream media blogs, microblogs and social networks. Our Social Media Warehouse has more than 1.3 billion pieces of content and is growing everyday. This Social Media Warehouse of information allows us to perform full historical analysis of companies, brands and competitors. Plus, it analyzes blogger demographics, gender, age and sentiment.
April 15, 2009 – Online strategies with Immediate Return on Investment
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Every sales meeting centers around the same question: how can a business drive sales and leads right now? How far into an internet marketing campaign does a company see results? Join this session with Balderaz as he covers five programs which can be implemented to drive revenue online immediately. He will explain quick-hit tactics that generate immediate returns on online marketing investments.
March 18, 2009 - Webbed Marketing Approved Twitter Tools and Applications
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Can't decide between TweetDeck, Twhirl, TwitterFox and Twitterrific? See our list of ten great twitter tools and applications, how to get the most out of them, why we use them and how they will improve your Twitter experience.
February 18, 2009 – How Social Media has Affected the News
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Do you know the Twitter Handles for your local news affiliates? Did you even know that most major television, radio and print news outlets post breaking news stories on Twitter and other social media networks? We now live in an age of news on demand. Waiting for the evening news or morning paper to find out what might be affecting your business is a thing of the past. Join representatives from Webbed Marketing’s Social Media Strategy team to learn how you can navigate the social media sea and find the information that is important to your business.
January 21, 2009 – Including Online Campaigns as part of your 2009 Marketing Plan
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This session is intended to serve as a primer for businesses that haven’t got the message that internet is the mainstream media outlet. The webinar will discuss the basics of how a business can take advantage of the online resources available to them. Balderaz will lead this discussion which aims to teach business owners how direct marketing, broadcast advertising, public relations and traditional advertising all integrate with your online strategies.
