Measure Your Social Media Presence
Webbed-o-what?
Way back when your parents had never heard of the term “social media,” Facebook was still just for college kids and only birds "Tweeted" Webbed Marketing founder and Chief Innovation Officer, Bill Balderaz, created the Webbed-O-Meter. He devised the tool as a simple way to measure how the new and intriguing world of social media was influencing businesses. He figured it would only be a matter of time before business owners started asking questions about this new Internet trend. "Are people blogging about my company? Are my products coming up on message board discussions?" Ahead of his time, Balderaz saw that corporate brands were being defined, not just by advertising and public relations, but by user generated content online. Internet users by the thousands championed their favorite company brands... and bashed the lemons. It was word of mouth marketing, reinvented.
Flash forward several years and social media has exploded into a legitimate source for information. More content than ever before is being generated by Internet users, offering first-hand experiences and amateur reviews of products and services from every company in existence. The large, established brand and the tiny newcomer alike are at the mercy of Twitter retweets, Facebook groups, blogger commentary and countless other social media devices. More than ever, it is important to know just how much online buzz your company has (for a more comprehensive set of social media monitoring tools, check out Spiderfly).
With no intention of letting the original Webbed-O-Meter go gentle into that good night, Bill Balderaz looked at his team of internet marketing gurus and said something along these lines: "Gentlemen, we can rebuild him. We have the technology." And, thus, the new Webbed-O-Meter was born. A social media measurement tool for the new Internet era. A Webbed-O-Meter 2.0.
