“The only life worth living is the one you are really passionate about.”

OK, so the quote is from the (cheesy, but awesome) upcoming fall sitcom, Glee, but these words of wisdom go so much further than the acoustics in a high school auditorium.

We hear statements like these every day: “The economy is terrible.”  “Experienced industry pros are tragically losing the jobs they’ve had for years.”  “Eager, recent grads can’t find an open position anywhere.” 

Now, with my Glee reference and all, I don’t want to come across as the naïve young one here at WM.  However, I would like to shed a bit of positive light on the current economic situation.  Remember, as a marketing/advertising/PR professional, you are always working on your personal brand.  I’ve always been a hopeful realist, while remaining keenly aware of the situation around me.  From personal conversations to classroom essays to job cover letters, I have forever been an advocate of passion as a person’s driving force.  I truly believe great things (in your personal or professional life) can only be accomplished with steadfast passion.

So, consider your current employment situation.  Are you a loyal employee to a company you have devoted yourself to for years?  Or are you the brand-spankin’ new kid on the block, just learning the ropes?  Regardless, does passion fuel your work?  When I say passion, I mean actual desire to do what you’re doing- not going through the motions, and not effortlessly drudging through another task list.  If your career (note: not your job) is fueled by passion, you don’t turn your “work self” on and off.  Your career is a part of you- and you’re grateful for that.  You read your favorite industry blogs during your lunch break, you notice a competitor’s advertisement while shopping at the mall (and make note to research this more Monday morning), you find yourself chatting about work anecdotes and successes over beers with pals, etc.  Desire, anticipation, excitement, pride and interest are all words that should come to mind when you think about your passion. 

OK, so if your work isn’t your passion, it doesn’t mean you’re doomed for unhappiness and failure.  However, consider the alternative.  Cruise the path of contentment, or speed the path of passion- it’s your choice.  Don’t let the state of the economy put you in a rut.  Let this downturn be an opportunity to reflect on your passions, and live the life worth living.

Tags: economy, glee, passion, work