Execute targeted, effective social media campaigns and connect with your target audience

Social media is an extremely complex and diverse phenomenon. There are countless networks, blogs, applications and other devises which combine to create the total social media experience. For this reason, it is difficult to roll social media marketing in to a nice, neat, all-encompassing package.

Webbed Marketing does not offer a canned social media marketing service. Rather, we start by taking an objective look at your organization’s current social media presence. Then we work from there to develop a targeted plan, based on your unique business objectives.

Our Social Media Marketing Service Includes:

Social Media Audit - We research your current social media presence – and your competitors’ – and create a baseline scorecard that we use to track our progress from each month. Do you have a Facebook page? A Twitter account? How many friends, followers, tweets, posts, etc.?

Social Media Strategy - Based on our initial audit and your business goals, we put together a strategy for a unique social media campaign, coordinated with your current marketing and PR efforts. We decide which networks are the best fit for your business and then we set up a network updating schedule based on your calendar of upcoming events. We make sure that your social networks are actively participating in the conversation, promoting your brand.

Execution - Once we have laid out the plan, our team gets to work:

• Optimizing all of your current social networks – adding keyword rich descriptions and bios, optimizing links, photos and videos.
• Consolidating and streamlining your networks and updates, getting rid of any unnecessary or duplicate profiles
• Setting up links tracking and a team based twitter updating tool
• Updating each network and connecting with and reaching out to influencers in your industry
• Keeping networks updated with relevant info so fans don’t lose interest
• Tracking our progress each month with the social scorecard which shows improvements in fans/followers, twitter activity, Facebook engagements and more

In some cases, our clients benefit from the creation of an exclusive online community for members of their organization. We have extensive experience creating custom social communities with Ning. Contact a Webbed Marketing social media specialist today to start your social media campaign or for more information.