Search Engine Optimization (SEO) for Conversions – Not Just Keyword Rankings

There’s no such thing as ranking #1 on Google anymore. Search has become personalized, with variables such as location and search history factoring into the results. But ranking high on search engines has never put money into your pocket anyway. Businesses today are looking for Internet marketing strategies that do more than merely move listings. They want results that generate leads and make sales.

Webbed Marketing’s approach to SEO is very business focused. We research your industry and business goals in order to build a profile of your target buyer. Then we optimize your content to make sure your brand is visible to them everywhere they look – in search, in advertising, in social media. We get the bloggers they read talking about you. We connect with them on Twitter and LinkedIn. The objective is that when someone in your demographic does a search, sees an ad or visits a website, they see your brand and read your message. Not just more traffic coming to your site – more qualified traffic. Not just more page visits – more conversions.

Our search engine optimization service includes:

• Baseline – Analysis of your site’s current SEO health metrics, including ongoing analysis of up to five competitors’ key search engine optimization metrics
• Sitemap Creation – Creation/hand submission of sitemap to Google, Bing and Yahoo! to increase the “crawlability” of your site
• Search Engine/Directory Submissions – Hand-submissions to top search engines and other relevant and niche directories
• Keywords – Ongoing analysis of competition and volume of search keywords audience members use when searching for your products or services
• Tags – Ongoing analysis and creation of your site’s meta information: title tags, meta descriptions and other content designed specifically for search engine crawlers
• Local Listings – We will claim and optimize local listings for your business locations on the most popular local sites, including Google Places and Yahoo! Local
• Keyword Mapping and Analysis – Ongoing recommendations for content additions, including measurement of keyword density for high target phrases in your industry and mapping these keywords to specific pages on your site
• Content Strategy – Recommendations for the architecture and content for creating additional landing pages for your site
• Script Analysis and Redirect– Ongoing review of the validity and functionality of scripts on your site, including redirects from old or unused domains and URLs
• Link Building – Ongoing analysis of linking strategy, includes recommended targets for acquiring inbound links and also internal site linking
• Image Optimization – Writing optimized alt tags and descriptions for the images on your site, increasing SEO ranking for the pages on your site, as well as driving results for image searches to your products or services
• Implementation – We will implement any or all of the site recommendations with FTP access, or we will provide recommendations in clear and easy to follow documents
• Identifying and Tracking Analytical Goals – Targeting revenue and lead generating aspects of the site and implementing and tracking specific, attainable goals
• Monthly Tracking and Reporting – Monthly analysis and reporting on improved traffic coming from search engines, as well as goal performance

Ready to get your site crawled and indexed in search engines? Ready to get in front of the users looking for your products and services? Call us today at 614-291-8456 / 866-554-3892 or contact us online.