Search Engine Marketing

Search Engine Marketing (SEM) on Google, Yahoo! and Bing.

When people use Google, Yahoo! or Bing to search for products or services, the search engine will post sponsored advertisements, which relate to the keywords that were searched. When someone searches for keywords that relate to your business, an advertisement highlighting your product or service will appear with the results of the search. We will bid on your most important keywords, based on an analysis of the most searched terms relevant to your business. No matter if you’re a Search Engine Marketing newbie or a veteran from the GoTo days, we can help.

Webbed Marketing will work with you to understand Google AdWords, Yahoo! Sponsored Search and Microsoft’s adCenter. Our services include:

  • Conversion Code Setup – Tracking what keywords result in leads or sales
  • Keyword Research – Determining the most appropriate terms to bid on
  • Competitive Analysis – Determining who is competing on a client’s keywords
  • Writing Ad copy – Increasing click through rates with fresh, relevant ad copy
  • Landing Page Creation – Drafting and creating multiple landing pages and offers.
  • A-B / Multivariate Testing – Determining the most effective ad and landing page messaging
  • Bid Management – Keeping a campaign on budget while driving a large volume of traffic
  • Campaign Optimization – Focusing on consistently improving campaign performance
  • Conversion Tracking / Reporting – Measuring the effectiveness of the program with monthly reporting and analysis

We’ve consistently helped clients increase their Search Engine Marketing traffic while lowering their cost per click. On a recent campaign we were able to quadruple the number of AdWords clicks and drop the cost per click by 20% in 30 days. Imagine what can we do for your campaign. Webbed Marketing is a Google AdWords Certified Partner, with one Qualified Individual.

To start driving more traffic, and more qualified traffic from search engines, call Webbed Marketing at 614-291-8456 / 866-554-3892 or contact us online.