Frustrated about not coming up in Google, Yahoo! or MSN searches? We can help.
In order to be ranked high on searches, you need to consider three factors.
The first is how important a search engine considers your site. What makes a site important? Things like the age of your domain and the number of other credible sites linking to your domain.
The next factor is the content on your site. If you don't ever use the term "Search Engine Optimization" on your site, don't expect a search engine to think that you are about search engine optimization. The number of times a term appears, or the "keyword density" also comes into play. And, not all text on your page is weighted equally. For example, having good strong title tags will help a search engine understand your site. Of course, a good descriptive domain name helps too.
Finally, you need to make sure your site is search engine friendly. Quite simply, if a crawler can't crawl your site, it cannot index your site. If it cannot index your site, you will never show up as a search result. Sites with a lot of password protected content, dynamic URLs, excessive script or a large number of images often face crawler programs.
The good news? We can help. If you're new to the Internet marketing game and aren't seeing much traffic, you probably want to start with our Search Engine Audit. If you already have a well optimized site and want to compete on some very specific keywords, you're probably more interested in our Keyword Marketing Program.
Search Engine Audits
We'll conduct a thorough audit on your site in nine areas, from top to bottom, to understand your strengths and weaknesses from an SEO perspective. Our audit includes:
- Analysis of your site's current baseline and key search engine optimization metrics.
- Analysis of up to five competitors' key search engine optimization metrics.
- Analysis of potential and current site keywords.
- Analysis of inbound links and recommended targets for link building.
- Analysis of internal site linking.
- Analysis of the use of images on the site and recommendations on making images search engine friendly.
- Analysis of your site's meta tags, title tags and other content designed specifically for search engine crawlers.
- Analysis of your existing redirect strategy, including recommendations on how to redirect traffic from old, unused or other domains.
- Analysis of the scripts on your site and recommendations on making them more crawler friendly.
At the conclusion of the analysis we'll present the findings to you in clear, actionable language. We'll provide real steps you can take immediately to begin improving your search engine ranking and indexing. We can even work with you to implement the plan.
Keyword Marketing Program
Confident that your site is search engine friendly? Ready to move your organic strategy to the next level? This keyword optimization program is perfect for sites that already have a solid history of growth and are now ready to jump in search engine ranking. Our services include:
- Analysis of what search terms your target markets are using.
- Analysis of your competitors' keyword strategy, as well as measurement of keyword density for the sites of trade associations, publications and non-profit groups in your industry.
- Analysis of your current keyword density.
- Creation of Search Engine Optimized content, targeted to your most important keywords.
- Tracking and reporting on your improved search engine ranking.
Ready to get your site crawled and indexed in search engines? Ready to get in front of the users looking for your products and services? Call us today at 614-734-8362 / 866-554-3892 or contact us online.