Mobile Marketing Case Study – Dominion Homes

Company

Dominion Homes

Industry

Home builders

Goals

-          Use text messages as an alternative to the standard flyers placed outside homes for sale

-          Generate high quality leads of people actively house hunting

-          Allow home buyers to receive instant details about a home

-          Build relationships between sales representatives and buyers interested in Dominion Homes properties

Challenges

-          Updating the keywords  to align with the constantly changing inventory of homes

-          Educating the sales team on mobile marketing laws and best practices

-          Determining the best method of interaction with potential buyers

What we did

Webbed Marketing created a mobile campaign for 200 of Dominion Homes’ active listings. Signs were placed outside of homes with a keyword that interested home buyers could text to find out information about the house, such as number of bedrooms, number of bathrooms, square feet and contact information for a sales representative.  Additionally, the appropriate sales representatives received a text message each time someone opted in to the campaign, allowing them to instantly follow up with homebuyers who are interested in viewing or hearing more about the house.

Outcomes/Results

Our mobile marketing campaign has allowed Dominion Homes to automatically contact interested buyers providing relevant information quickly.  Within the first two months of the campaign, Dominion Homes received numerous leads, and entered into a contract for the purchase of a home. Additionally, sales representatives have a new method of building relationships to improve the buying experience.