Just as the Internet is changing the way we all do business, it is changing the face of reporting and news journalism as well. Many reporters, bloggers, editors, and analysts are ignoring Business Wire and starting their day looking for the latest scoop on Google News and Yahoo! News. Press releases ranking high with these outlets dominate customer searches for industry topics and keywords. Furthermore, every time an additional news outlet picks up a release, a new link is created back to your website. The result is hundreds of new links into your site, visibility in search engines and a presence in front of a qualified audience of influential media members.
Online public relations do not end with SEO press releases. Every day a new and innovative site or web tool is created to connect readers with the content they are searching for. The traditional idea of what an editor can be is fading. Search engines are your editors. Sites like Digg and del.icio.us are your editors. Anyone who can command a readership online is your editor. Optimizing your public relations campaigns for these audiences is essential for establishing a brand or image as well as for reputation management.
SEO Press Release
Search Engine Optimized (SEO) press releases are targeted announcements delivered to an opt-in list of qualified media contacts. In addition to generating the publicity and “buzz” associated with traditional press releases, SEO press releases are also indexed by Google News and Yahoo! News, reaching web surfers, creating important inbound links and making content available to journalists searching for information via search engines.
Webbed Marketing will write, optimize and submit press releases to every major online news outlet. We're so confident in this service that we will guarantee your announcement is crawled and indexed in Google News and Yahoo! News the day it is released.
SEO Podcast
Concise, informative audio clips streamed over the Internet are popularly referred to as podcasts. Combined with a press release, podcasts are an essential part of an online PR strategy that aims to reach the online media. They are currently in short supply and high demand. Any press release that is accompanied by a related podcast has a better chance of being picked up and published by news outlets. Webbed Marketing will arrange for a professional reporter to conduct an interview, record, edit and distribute a short podcast with each press release. Each podcast will take less than 30 minutes to record, which is done over the phone, so the interview can be completed anywhere.
Online Public Relations Service includes:
- Writing the press release
- Focusing on target keywords to create an optimized press release
- Creation of “meta content” to help a search engine classify the release
- Submission of the release to Yahoo! News, Google News and hundreds of online media outlets and reporters
- Additional submissions to blog search engines and social networking sites, such as Digg and del.icio.us.
- Drafting of interview questions for the podcast
- Recording and editing the podcast
- Distribution of the podcast
- Tracking and reporting of media pickups
Content Syndication
Optimized press releases are not the only content that can help drive site traffic and online business. Whitepapers, articles and newsletters provide a great way to get your name all over the Internet. We'll work with you to distribute your content to hundreds, sometimes thousands, of other websites, driving traffic to your site, creating inbound links and generating a lot of online buzz.
If you don't have content readily available, don't worry. Our writers will create quality, relevant and Search Engine Optimized content for you.
To start your online public relations campaign today, call us at 614-291-8456 or contact us online.
