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Social Media Guidance for Complex Systems

Complex organizations, or “systems,” are healthcare organizations, public libraries, airports, public transportation departments, government agencies, universities and any organization with multiple audiences, goals and messages. They are organizations with thousands of employees, multiple locations and multiple product or service lines. These organizations often have multiple social media presences that are not coordinated or organized—or the thought of jumping into social media is so daunting they’ve held off.

For example, it is not uncommon for one branch of a system to have its own branded Facebook page. The page is used to promote events at this specific branch location, but also about company-wide events. The page might even provide information revealing the company’s position or leanings on current events or issues. And this Facebook page contradicts everything that is posted on the page of a different branch location… and the next one… and the next. You get the picture.

Webbed Media VisiOne can step in and provide comprehensive intelligence and planning for these kinds of organizations. We can compare your current social media efforts with those of your closest competition. We will uncover new arenas where your target audience is gathering and explain new tools for connecting with them.

We can give your social media presence clarity and consistency, while providing the information and tools you need to succeed online. The opportunity to capitalize on social media communications exists, and our expertise can help you identify a working strategy.