Internet Marketing and SEO Training

Internet Marketing Training for your Organization

Our dynamic trainers customize every presentation to our audience. We'll show real examples of Internet buzz about your organization. We'll talk about what your competitors are doing, how a web searcher is likely to form a first impression of your organization and leave you with things you can do immediately to impact your business.

Training topics we cover include:

Buzz marketing, Viral Marketing and Word of Mouth Marketing. What's the Buzz on Buzz? Working with bloggers, discussion board moderators and online opinion leaders may be the most important trend in Internet marketing. Find out who is buzzing about you now, what you can do to help create positive buzz and why consumer generated media is important to your business.
Search Engine Optimization (SEO). Looking to drive more visitors to your site from Google, MSN Live, Yahoo!, Ask and the other search engines? How can you create pages that search engines understand? What's the importance of links? Is your site "crawlable"? Our search engine experts can help your staff understand the basics of Search Engine Optimization and get you on the road to better keyword rankings.
Search Engine Marketing (SEM) or paid Search Engine placement. How much is a click worth to you? How do you increase the chances of a Google AdWords campaign being ROI positive? What search engines drive the most qualified visitors? How can you improve impressions, click through rates and conversion rates for your SEM program? We can help. Our experts will work with your team to examine your current SEM strategy and build an actionable plan you can implement immediately to improve your program's performance.
Copywriting for Search Engines. The first impression your organization makes online is not your home page, it's the content your audience finds via search. If your press releases, white papers and case studies aren't optimized for search and distributed across the Internet, you're missing a great chance to reach more searchers. Our experts will help you learn the basics of SEO writing. This hands-on workshop can even have your staff submitting Search Engine Optimized press releases or articles by the end of the day.
Developing an Online Public Relations Campaign. Newspaper and magazine editors probably aren't your most important editors anymore. Yahoo! News is the most read news source in the world. Google News is where a lot of reporters, editors, analysts and investors start their day. If your press releases aren't indexed in these search engines, you're missing out on great exposure. Podcast interviews can be recorded in less than 30 minutes over the phone and on the wires in hours. Influential bloggers in your industry may have a stronger following and better search engine indexing than the best-known editor. The sheer volume of content produced by non-traditional media far outweighs what editors, reporters and public relations staff can produce. Our experts have executed online public relations campaigns that have generated tens of thousands of links and mentions in blogs, discussion boards, wikis and traditional media web sites. We'll work with your staff on how to make sure your next public relations campaign reaches the most influential online media in your industry, drives site traffic and creates a positive online image.

Onsite Internet Marketing Training