View a sample training agenda.
In the past few years, Internet marketing has become an essential business tool. Social media, search engine optimization and pay-per-click marketing are more popular than ever and many businesses are looking for innovative and cost- effective methods for promoting their business using online resources. The dynamic trainers at Webbed Marketing offer training in every aspect of Internet marketing, from SEO and SEM to social media and online Public Relations.
Our trainers customize each presentation to the unique needs of our audience. We provide real-world examples of how Internet-based tools can benefit your organization. This includes training your team on the same methods and strategies that we use to keep our clients happy. Additionally, we will talk about how to keep an eye on the competition, how a web searcher is likely to form a first impression of your organization, and leave you with tips and strategies that will have an immediate impact on your business’ bottom line.
Training topics we cover include:
- Marketing with Social Media
One of the most welcome new areas of growth to come from the adoption of Web 2.0 ideas and philosophies is social media. Social media refers simply to “user created content” and incorporates some of the most visited sites on the web; YouTube, Wikipedia, Facebook and Twitter are all social media networks. Bloggers, and online influencers of other kinds, round out this extremely diverse corner of the Internet marketing world. Webbed Marketing’s social media training program will explain how you can participate in the discussions that are currently taking place about your company all over the Internet. You will learn how to earn your company the respect and interest of fans, followers, groupies and networkers, as well as find out how to put out fires, should they ever arise. - Search Engine Optimization (SEO).
Looking to drive more visitors to your site from Google, Yahoo!, MSN Bing and the other major search engines? How can you create web pages that search engines understand? What's the importance of links? Is your site "crawlable?" Our SEO trainers will unravel these mysteries and more by helping your staff understand the basics of Search Engine Optimization and get your Web site on the road to better keyword rankings. - Search Engine Marketing (SEM) or Pay Per Click Ads (PPC).
How much is a click worth to you? How do you increase the chances of a Google AdWords campaign being ROI positive? What search engines drive the most qualified visitors? How can you improve impressions, click through rates and conversion rates for your SEM program? Webbed Marketing has the SEM experience and talent that can make a difference in your paid search campaigns. Our SEM trainers will work with your team to examine your current search engine marketing strategy and build an actionable plan you can implement immediately to improve your program's performance. SEM training includes tips for writing better ad copy, tips for how to credit the proper ads for a conversion and many other tips that are crucial to PPC success. - Copywriting for Search Engines.
The first impression your organization makes online is not your home page; it's the content your audience finds via search. If your press releases, white papers and case studies aren't optimized for search and distributed across the Internet, you're missing a great chance to reach more searchers. On the other hand, people know bad SEO copy when they see it. It takes time and practice to strike the delicate balance between good keyword density and interesting, competent copywriting. Our copywriting experts will help you learn the basics of SEO writing. This hands-on workshop can even have your staff submitting Search Engine Optimized press releases or articles by the end of the day. - Online Public Relations.
Newspaper and magazine editors probably aren't your most important editors anymore. Yahoo! News is currently the most read news source in the world. Google News is where many reporters, editors, analysts and investors start their day when looking for stories and leads. If your press releases aren't indexed in these search engines, you're missing out on great exposure. Our online PR training will explain the basics of Internet public relations, as well as how to incorporate podcasts and video. Our experts have executed online public relations campaigns that have generated tens of thousands of links and mentions in blogs, discussion boards, wikis and traditional media Web sites. The online public relations trainers at Webbed Marketing will work with your staff, offering tips and strategies that will ensure your next public relations campaign reaches the most influential online media in your industry, drives site traffic and creates a positive online image.
Contact us at 614-291-8456 / 866-554-3892 to schedule your onsite training or speaking engagement, or submit your training request online. Training is available on site at your location, in a classroom setting in your city, or at our offices in Columbus, Ohio.
