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Members of the Webbed Marketing team will be presenting at the following events. For more information on the events, or to schedule us for your next conference, email us.
View Past Internet Marketing Events
July 15, 2008
7:30AM - 9:30AM EST
This is a breakfast presentation and networking event. The complimentary continental breakfast will be catered by Sandman Catering and hosted at the Little Bear Golf Club. Eric Pennington, author of "Waking Up in Corporate America: The Seven Secrets That Opened My Eyes" will speak at the event on how to create and manage an effective blog. Register at OhioWebLeaders.com.
Little Bear Golf Club, Lewis Center, OH
July 1, 2008
From Epic Living: I'm privileged to know a few of the folks involved with the Ohio Web Leaders. I'm also very flattered that they've ask me to to speak at their event on Tuesday, July 15. Read more from Eric about the Ohio Web Leaders Online Marketing and Networking Event.
June 30, 2008
From Marketing Conversation: Bill Balderaz, President of Webbed Marketing, is a Social Media rock star! I sat in on his session at PodCampOhio, Strategies for blogging, podcasting and social network marketing — and even tried to stream it via Qik but only got seconds of it! You should check out his session if at all possible — I don’t know who else recorded it — I only got one minute. Read more from the Marketing Conversation blog.
June 29, 2008
From Andrea Hill: The final session of the day that I attended was on strategies for blogging and social networking marketing. Some of the content was similar to the viral campaign session I’d attended earlier, I liked the use of the one specific case study to frame their work. Right away speaker Bill Balderaz of Webbed Marketing laid out the three things you need for success: 1. a compelling hook 2. the right channels 3. identify client goals. Read more about Bill's presentation on Strategies for Blogging and Social Network Marketing.
May 13, 2008
From PodCamp Ohio: Internet Marketing Conference Comes to Ohio. The Ohio Web Leaders (OhioWebLeaders.com) is hosting an Internet Marketing Conference here in Columbus Ohio this coming Monday, May 19th in Lewis Center, Ohio (just north of Columbus).
May 12, 2008
From The Rocks On: It tickles my fancy that I will be the “Official Tweeter” of the “Ohio Web Leaders Integrated Campaigns that Get Results!” For my participation as the “Offical Tweeter”, I will receive ”Free Chicken” as I am forced to listen to Jennifer Laycock (Editor of Search Engine Guide), Adam Goldberg (the guy who started Google’s AdWords inside sales team), Nihar Bihani (the SEO extraordinaire who has worked on some of the largest and most visited business websites on the Internet, including Manta.com which features more than 45 million URLs–and who just accepted a position with that website that sells a ton of books and is named after a rather large rainforest) as they discuss new web marketing techniques. Read more from Rocky VanBrimmer.
May 11, 2008
From Central Ohio Network: Welcome Bill Balderaz New Author at The Central Ohio Network! I am excited to announce that Bill Balderaz of Webbed Marketing has agreed to become a regular author of The Central Ohio Network! Bill Balderaz, President of Webbed Marketing has helped leading organizations, including Cardinal Health, Dominion Homes, Netsmart Technologies and Bostech Corporation grow their Internet presence, drive more web traffic, and generate online “Buzz”. Continue Central Ohio Network article.
May 11, 2008
From the Central Ohio Network: Ohio Web Marketing Group to Host Internet Conference.
May 11, 2008
From the 270, Your Guide to Columbus and Central Ohio: Ohio Web Marketing Group to Host Internet Marketing Conference.
February 11, 2008
Clark's Internet Marketing team at Webbed Marketing used word of mouth marketing techniques to generate buzz around Needlestack Jobs and spread the message about flextime employment opportunities in Central Ohio. "Generating media attention is key to any marketing campaign or new business," said Bill Balderaz, President of Webbed Marketing. "Consumers, customers, partners, and employees are constantly talking about a product and much of that conversation is happening online. Getting a target audience talking about your business is an important way to generate buzz and to get noticed." Read the full press release about Webbed Marketing's Word of Mouth success story.
December 19, 2007
Epiphany Solutions: "Businesses to invest more in SEO. Business guru Bill Balderaz recently said at a seminar that SEO press releases were a key method of reaching more influencers." Read more.
December 3, 2007
The WOMMA Word: "8 Tips for Making a WOM-Friendly Press Release"
Here are some tips from Bill Balderaz, who is Director of Viral Marketing for ClearSaleing, on how to optimize your press releases for maximum social media exposure. Read More.
December 3, 2007
Direct News: "SEO press releases 'an effective marketing tool'"
Publishing search-engine optimised press releases is one of the most effective ways for firms to spread their brand, an expert has claimed. Bill Balderaz, director of viral marketing for online promotions firm ClearSaleing, said such publications can reach large numbers of influencers and ensure the brand is discussed on blogs and RSS feeds. Read More.
December 3, 2007
Epiphany Solutions: "SEO press releases 'effective way to reach consumers'"
Producing press releases with search engine optimisation in mind is key in creating online presence, according to one expert. Bill Balderaz, director of viral marketing for ClearSaleing, claims that keywords and links to blog sites are essential in making it seem like a brand is widespread on the internet. Read more.
October 1, 2007
Richard Brunelli from Adweek Magazine writes: "'Lacoste is being very smart about harnessing online word of mouth,' says Bill Balderaz, president of Webbed Marketing and the author of a blog on marketing buzz at buzz.ducttapemarketing.com. 'Companies like Lacoste are empowering and encouraging consumers to help spread the word online about their brands.'" Read the rest of the article here.
October 1, 2007
Richard Brunelli from Adweek Magazine writes: "According to Bill Balderaz, president of Webbed Marketing and the author of a blog on marketing buzz at buzz.ducttapemarketing.com, the contest is an effective way to marry two forces that are joined at the hip: sunglasses and rock 'n' roll." Read the rest of the article here.
September 19, 2007
Viral Marketing and Search Engine Optimization Professional to Offer Proven Strategies for Making the Internet a Key Part of Marketing Programs. Find the press release.
September 13, 2007
Jennifer Laycock writes: "Companies have been rushing to embrace social media in droves over the last year. While it's great to see companies embracing Web 2.0, I worry sometimes about the number of companies rushing in to talk rather than listen. After all, one of the greatest benefits of social media is having the ability to find out what your customers are talking about. Bill Balderaz points this out today over at The Buzz Saw." Read the rest of the story here.
July 6, 2007
Westerville-based ECNext Inc. is adding "wiki" technology to its business research Web site Manta.com, letting visitors update and edit company information and add reviews. The move is part of ECNext's plan to provide complete information on businesses, which in turn can attract advertising revenue, said Bill Balderaz, ECNext's e-marketing manager. The move is part of ECNext's plan to provide complete information on businesses, which in turn can attract advertising revenue, said Bill Balderaz, ECNext's e-marketing manager. "What Wikipedia did for research and MySpace did for social networking, we want to do for business," he said. Read the rest of the story.
April 7, 2007
Public Relations Student Society of America. Web Marketing with Bill Balderaz By Sally Neihard. Read the interview.
April 6, 2007
Bowling Green Currier Young Professional Award was awarded to Bill Balderaz of Mechanicsburg, a 1997 public relations journalism graduate. As the president of Webbed Marketing, Balderaz helps leading organizations, including Cardinal Health, Dominion Homes, Netsmart Technologies and Bostech Corp., increase their presence on the Internet, drive more Web traffic and generate online “buzz.” Read the rest of the story here.
April 20, 1999
William Balderaz queried his I-Advertising confreres about a GoTo.com competitor demanding a minimum CPC of .25 Vs GoTo's .01. Are the competitor's visitors 25 times more desirable? Read more on What's the Buzz?
June 28, 2008
9:00AM - 5:30PM EST
PodCamp Ohio: Strategies for blogging, podcasting and social network marketing. Register at PodcampOhio.com.
ITT Technical Institute in Hilliard, Ohio
May 19, 2008
8:30AM–4:00PM EST
Integrated Campaigns That Get Results. "New Ways to Drive Traffic to your Web Site." Learn new web marketing techniques so you can work smarter, not more. Seasoned experts will present on search engine optimization, viral marketing and website performance that can be leveraged with your existing plans. You will leave with actionable ideas for improving the performance of your web site and building strong, truly integrated campigns that includes offline and online marketing strategies.
Northpointe Conference Center, Lewis Center, OH
2:00-3:00PM EST
Balderaz will be hosting a free online event about using social networks like MySpace, facebook, YouTube and Second Life as marketing communication channels. View the presentation slides for Social Networks as Online Marketing Tools.
April 25, 2008
4:30-6:30PM EST
Bill Balderaz will speak at Ohio State University CERCS for Enterprise Transformation and Innovation (CETI). Balderaz will discuss issues related to search engine optimization as it impacts an organization’s IT staff. He will also address solving technical SEO issues and the role of technology in SEO.
OSU Department of Computer Science and Engineering - Columbus, OH
April 22, 2008
2:00-3:00PM EST
Amy Marshall will be hosting a free online web seminar focusing on the integration of online marketing and traditional marketing. Registration is available at https://www1.gotomeeting.com/register/524372398.
January 30, 2008
2:00-3:00PM EST
Integrating Traditional Public Relations with New Internet Marketing Strategies
Learn how to:
• Create a search engine and social media optimized press release
• Generate more online media pickups
• Reach key online influencers
View the Online Public Relations Presentation.
January 23, 2008
2:00-3:00P.M. EST
Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy
Attend our Webinar and learn about the importance of SEO (search engine optimization) and tactics that you can implement today. We will highlight some of our SEO case studies and show you how to analyze a site by looking at the same factors search engines use in determining ranking. Search Engine Optimization tips.
January 17, 2008
2:00-3:00PM EST
Creating Buzz: Online with Word of Mouth (WOM) Marketing
Does your 2008 marketing plan include online tactics to create buzz and get influencers and consumers talking about your company, services or products? In this Webinar, Webbed Marketing will highlight tools of the trade that you can implement to get people buzzing about your brand.
December 5, 2007
Ohio Association of County Boards of Mental Retardation and Developmental Disabilities
24th Annual Convention
1:30 - 2:30 Making Greater Use of the Internet for Public Relations
Bill Balderaz will provide examples of ways to increase the use of the internet in promoting the work of
local county boards of mrdd in supporting individuals with developmental disabilities. In addition to
online advertising, Internet-based public relations campaigns and search engine optimization, Bill is
increasingly focused on helping clients harness the power of online work of mouth, or Buzz marketing. He’ll discuss the way consumers and communities are redefining public relations on the
web, defining online word of mouth, talking about why online word of mouth matters and sharing tips
for measuring these practices.
November 29 & December 5, 2007
7 Tools of the Trade to Increase Your Online Buzz
Learn why it’s critical to have customers talking about your products in their
blogs from Internet Marketing Guru, Bill Balderaz. Customers that are talking about your
products can be your most powerful marketing asset. View the presentation here.
Columbus, OH
October 8-9, 2007
MindLeaders International Users Conference
Bill Balderaz will share his experiences working with online advertising, word of mouth marketing, and viral marketing.
Las Vegas, Nevada
June 30, 2007
"Have you Heard the Buzz?"
How to use Blogs to turn your customers into marketers
Clintonville, OH
April 20 , 2007
Public Relations Society of America
Communicating in the New Web Paradigm
Bill Balderaz, President, Webbed Marketing will discuss how bloggers can be more influential and harder to reach than editors. He also will talk about the role news releases play in search engine strategy and how podcast interviews can be one of the most effective public relations tools available.
Toledo, OH
April 14, 2007
2007 PaRtners Conference
Athens, Ohio
March 8th, 2006
PRSA Masters: Online Public Relations, Part II
Fawcett Center, OSU, 2400 Olentangy River Rd.
February 28th, 2007
Bill Balderaz will discuss how the Internet and Web 2.0 technology is changing the face of public relations.
BGSU
February 24th, 2007
Ohio Marketing Education Association/Ohio Business Information Teachers
Annual Conference
Dublin, Ohio