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Members of the Webbed Marketing team will be presenting at the following events. For more information on the events, or to schedule us for your next conference, email us.
View Past Internet Marketing Events
July 16, 2009
PRSA Luncheon
Everyone’s talking Social Media, but how can you measure the success of your program? Is it possible to associate hard results with social media marketing? How do you set clear goals? In this luncheon we will address:
- How to set business goals for social media campaigns
- How to determine the ROI of social media
- What tools help clients measure ROI
- Associating business goals with social media programs
- Determining the value of social media
- Understanding the metrics of social media
July 22, 2009
2:00-3:0PM EST
Webbed Marketing Webinar: Effectively Measuring Online Campaigns
Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric! Amy Marshall will lead this discussion identifying which metrics are credible and how to quantify them. She will teach how to explain the results of complex online marketing campaigns, such as word of mouth episodes. Marshall is the co-founder of Webbed Marketing and presented the agency's award winning essay measuring word of mouth metrics at the 2009 Word of Mouth Marketing Association (WOMMA) Research Symposium. Register at www.webbedmarketing.com/webinars.html.
July 23, 2009
7:30-9:45AM EST
TechColumbus Business Breakfast: New Technologies and Business Practices to Build Your Brand
The advertising landscape continues to shift, and new media is changing the way consumers interact with your company and shape their brand perceptions. With all of the media options available today to promote your business, sometimes the hardest part of developing an effective marketing strategy is thinking through the ways in which each option can be maximized to promote your business. Right now marketers are in the unique position of being able to utilize the many new technology tools available to help build brand awarenesss and strength, as well as set the standards for how those tools are used in the future.
TechColumbus, 1275 Kinnear Road, Columbus, OH
July 23, 2009
4:30-6:30PM EST
Social Media Summer Camp Tweetup
This is a not so run-of-the-mill networking and workshop series designed to explore the many different kinds of social media and reveal their most effective use. Local experts, carefully screened for wit, charm and a stellar knowledge of social media, will lead the way as we treck through the finest social media sites on the web.
Crew Stadium, Columbus, OH
October 20, 2009
2009 Bowling Green State University Symposium. Why Buzz, Viral and Word of Mouth Marketing Matters
December TBD
Bill Balderaz to talk social media in Cleveland, OH for the Direct Marketing Association in Cleveland.
May 3, 2009
Workwise: Local speaking for established business owners. The staff at Webbed Marketing L.L.C., in Columbus, Ohio, an Internet marketing firm, markets local speaking about four to five hours per week, netting 35 local presentations in 2008, according to president William Balderaz. The only unpaid ones were at educational institutions, with an eye toward staffing needs.
April 7, 2009
115 Marketing Strategies For Small Business. #107: LISTEN! Marketing Strategy For Small Business: Identify your ideal clients and find them on Twitter. Then start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. It’s a great way to get open honest market research.
January 8, 2009
Webbed Marketing is a finalist in the 2008 TechColumbus Innovation Awards for Outstanding Startup Business. Winners will be announced at the 2008 TechColumbus Innovation Awards which will take place the evening of February 5, 2009
January 8, 2009
From HyperStrike: Our partners over at Webbed are offering a class on Search Optimization - great for your online training business. A new year means new opportunities. With a down economy following us into 2009, make it your New Year's resolution to learn new skills to drive more business. Webbed Marketing University is the perfect opportunity to make this resolution a reality. WMU offers engaging online courses in Search Engine Optimization, Search Engine Marketing, Word of Mouth Marketing and more.
January 7, 20009
Webbed Marketing has made it to the final round of voting in the FastPitch Business of the Year Awards for Top Startup Company.
December 19, 2008
From WebProNews Video Blog: SES Chicago: Ever Heard of Marketing Bird Poop? It may sound crazy, but it worked and even went viral! Shizuka, a high-end beauty spa in midtown Manhattan, approached Bill Balderaz of Webbed Marketing in an effort to promote and market their company. The spa wanted to raise brand awareness, show how they were different, bring in new clients, and gain media attention. Check out the video interview will Bill.
December 14, 2008
From WebProNews: Bill Balderaz, President and Founder of Webbed Marketing, said blogging is good for businesses that are fast, flexible, can be experimental, and are working with limited budgets. Engage in customer conversations and respond to negative comments. "Blogging is less expensive per impression and has measurement capability," Balderaz said.
December 9, 2008
From ONU's Social Media Class: If you missed PRSSA on our first week back, boo on you. At any rate, know that you missed a top notch speaker Bill Balderaz, President of Webbed Marketing in Columbus. Furthermore, do you know what Balderaz posted about YOU... Be sure to check out his blog post. He gave some great tips at the meeting of insights of social marketing. If you have a few extra minutes, be sure to play around on his blog. He has some excellent links and insights weaved throughout.
December 3, 2008
From Domainer's Magazine: Quick Q&A with SES Chicago speaker Bill Balderaz . In between issues and web updates, Domainer's Magazine had a chat with Bill Balderaz, president and founder of Webbed Marketing. Bill will be speaking at the Blogging for Business Session on day 3 of SES Chicago. Domainer's Mag: From an SEO perspective, what are the differences between online marketing in the early dot-com days of the 90s and today? Bill: Back in the early days we could put “Pamela Anderson” in white text on a white background. Stuff a bunch of keywords into a site and rank very well. The name of the game was site traffic growth, or “eyeballs” as we said back then. Most SEO was done “on page” so to rank well you just needed to repeat keywords.
November 12, 2008
From MrWeb: Online ‘Buzz Barometer’ Updated. US agency Webbed Marketing has updated its social media measurement tool to draw from additional sources of consumer generated content ranging from blog search engines to social bookmarking sites. The firm’s Webbed-O-Meter was designed to provide a means for businesses to monitor how much social media and word of mouth buzz is being generated around their brands. Version 2.0 runs through a sophisticated algorithm to measure 16 different media outlets and social bookmarking sites to generate a sum social media and word of mouth score, from 1-100.
November 11, 2008
From The Toilet Paper Entrepreneur Blog: The 54 Best PR Tips for Entrepreneurs. Internet press releases with a podcast or video attached increases the likelihood that the release will perform well and be picked up by more channels. Thanks to Bill Balderaz of Webbed Marketing.
November 3, 2008
From Bruce Clay Inc: Six Questions with Bill Balderaz. In anticipation of Search Engine Strategies Chicago, we'll be featuring a couple of speaker interviews. Starting us off is Bill Balderaz, CIO of Webbed Marketing, who will be speaking on the Blogging for Business panel.
August 25, 2008
From Hot Blogger Calendar: It’s hard to point you to Hot Blogger press, because if it’s by a nominee, then it does feel like saying hey, we endorse this person, vote for them. And we don’t mean that. Voting is totally unbiased. And that’s why we’ve got our “Press” section up there. So with the disclaimer that this is not an endorsement of any nominee, every now and then there’s a post that is so great we can’t help ourselves. And last night Bill Balderaz added another.
August 23, 2008
From BetterMeInc.com: I work for a small internet marketing firm that has a unique take on how attitude effects business. The company’s owner, Bill Balderaz, left a great career at a larger marketing corporation because he wanted to start his own firm that could “break all the rules.” The whole attitude exuded by the company is a laid back exterior to a hard working core. For example, we are not required to show up at our office and regularly work from home (or anywhere we can connect). We all trust that we are working hard and it is evident due to the immense body of work that our small team manages to handle. When we do show up to the office, we are rewarded with beer and bar snacks. Read more.
August 7, 2008
From PRWeb: Webbed Marketing's Founder to be Featured Speaker on Search Engine Optimization and Online Marketing. Read more about the online marketing events.
August 7, 2008
From PR News Now: In the coming weeks, the founder of central Ohio's search engine optimization leader, Webbed Marketing, will be featured at several events aimed at informing audiences of viral and search engine optimization strategies.
July 23, 2008
From PRNewser: A key factor in people wanting to promote HARO is the "what's in it for me" factor, as mentioned by DuctTape Marketing blogger Bill Balderaz, "Every blogger has received a pitch asking him or her to promote aluminum lawn chairs or a new software. Most of these pitches fall on deaf ears because there is no "what's in it for me." But HelpAReporter is a great service that has proven its value (at least it has to us here at Webbed). So if I get the occasional reminder to promote the service, I'm going to do it. Not just to be a nice guy. But because ultimately it helps our agency and our clients."
July 1, 2008
From Epic Living: I'm privileged to know a few of the folks involved with the Ohio Web Leaders. I'm also very flattered that they've ask me to to speak at their event on Tuesday, July 15. Read more from Eric about the Ohio Web Leaders Online Marketing and Networking Event.
June 30, 2008
From Marketing Conversation: Bill Balderaz, President of Webbed Marketing, is a Social Media rock star! I sat in on his session at PodCampOhio, Strategies for blogging, podcasting and social network marketing — and even tried to stream it via Qik but only got seconds of it! You should check out his session if at all possible — I don’t know who else recorded it — I only got one minute. Read more from the Marketing Conversation blog.
June 29, 2008
From Andrea Hill: The final session of the day that I attended was on strategies for blogging and social networking marketing. Some of the content was similar to the viral campaign session I’d attended earlier, I liked the use of the one specific case study to frame their work. Right away speaker Bill Balderaz of Webbed Marketing laid out the three things you need for success: 1. a compelling hook 2. the right channels 3. identify client goals. Read more about Bill's presentation on Strategies for Blogging and Social Network Marketing.
June 13, 2008
From Lara Kretler's Blog: It’s worth noting that Bill Balderaz invented a cool tool of his own for measuring online buzz. The Webbed-O-Meter, which specifically measures the buzz around a specific site. Check it out - just plug in your site’s URL and based on a series of metrics, it will spit back out a number between 0 and 100 which is your site’s online buzz rating. It’s fun to track this over time and see how you can move the needle through good PR and online marketing campaigns. I just checked out the buzz scores for Twitter (a decent 61.1 out of 100) and Plurk (a measly 41.1 out of 100). Let’s check back on that in a month or two and see how it’s changed.
May 13, 2008
From PodCamp Ohio: Internet Marketing Conference Comes to Ohio. The Ohio Web Leaders (OhioWebLeaders.com) is hosting an Internet Marketing Conference here in Columbus Ohio this coming Monday, May 19th in Lewis Center, Ohio (just north of Columbus).
May 12, 2008
From The Rocks On: It tickles my fancy that I will be the “Official Tweeter” of the “Ohio Web Leaders Integrated Campaigns that Get Results!” For my participation as the “Offical Tweeter”, I will receive ”Free Chicken” as I am forced to listen to Jennifer Laycock (Editor of Search Engine Guide), Adam Goldberg (the guy who started Google’s AdWords inside sales team), Nihar Bihani (the SEO extraordinaire who has worked on some of the largest and most visited business websites on the Internet, including Manta.com which features more than 45 million URLs–and who just accepted a position with that website that sells a ton of books and is named after a rather large rainforest) as they discuss new web marketing techniques. Read more from Rocky VanBrimmer.
May 11, 2008
From Central Ohio Network: Welcome Bill Balderaz New Author at The Central Ohio Network! I am excited to announce that Bill Balderaz of Webbed Marketing has agreed to become a regular author of The Central Ohio Network! Bill Balderaz, President of Webbed Marketing has helped leading organizations, including Cardinal Health, Dominion Homes, Netsmart Technologies and Bostech Corporation grow their Internet presence, drive more web traffic, and generate online “Buzz”. Continue Central Ohio Network article.
May 11, 2008
From the Central Ohio Network: Ohio Web Marketing Group to Host Internet Conference.
May 11, 2008
From the 270, Your Guide to Columbus and Central Ohio: Ohio Web Marketing Group to Host Internet Marketing Conference.
February 11, 2008
Clark's Internet Marketing team at Webbed Marketing used word of mouth marketing techniques to generate buzz around Needlestack Jobs and spread the message about flextime employment opportunities in Central Ohio. "Generating media attention is key to any marketing campaign or new business," said Bill Balderaz, President of Webbed Marketing. "Consumers, customers, partners, and employees are constantly talking about a product and much of that conversation is happening online. Getting a target audience talking about your business is an important way to generate buzz and to get noticed." Read the full press release about Webbed Marketing's Word of Mouth success story.
December 19, 2007
Epiphany Solutions: "Businesses to invest more in SEO. Business guru Bill Balderaz recently said at a seminar that SEO press releases were a key method of reaching more influencers." Read more.
December 3, 2007
The WOMMA Word: "8 Tips for Making a WOM-Friendly Press Release"
Here are some tips from Bill Balderaz, who is Director of Viral Marketing for ClearSaleing, on how to optimize your press releases for maximum social media exposure. Read More.
December 3, 2007
Direct News: "SEO press releases 'an effective marketing tool'"
Publishing search-engine optimised press releases is one of the most effective ways for firms to spread their brand, an expert has claimed. Bill Balderaz, director of viral marketing for online promotions firm ClearSaleing, said such publications can reach large numbers of influencers and ensure the brand is discussed on blogs and RSS feeds. Read More.
December 3, 2007
Epiphany Solutions: "SEO press releases 'effective way to reach consumers'"
Producing press releases with search engine optimisation in mind is key in creating online presence, according to one expert. Bill Balderaz, director of viral marketing for ClearSaleing, claims that keywords and links to blog sites are essential in making it seem like a brand is widespread on the internet. Read more.
October 1, 2007
Richard Brunelli from Adweek Magazine writes: "'Lacoste is being very smart about harnessing online word of mouth,' says Bill Balderaz, president of Webbed Marketing and the author of a blog on marketing buzz at buzz.ducttapemarketing.com. 'Companies like Lacoste are empowering and encouraging consumers to help spread the word online about their brands.'" Read the rest of the article here.
October 1, 2007
Richard Brunelli from Adweek Magazine writes: "According to Bill Balderaz, president of Webbed Marketing and the author of a blog on marketing buzz at buzz.ducttapemarketing.com, the contest is an effective way to marry two forces that are joined at the hip: sunglasses and rock 'n' roll." Read the rest of the article here.
September 19, 2007
Viral Marketing and Search Engine Optimization Professional to Offer Proven Strategies for Making the Internet a Key Part of Marketing Programs. Find the press release.
September 13, 2007
Jennifer Laycock writes: "Companies have been rushing to embrace social media in droves over the last year. While it's great to see companies embracing Web 2.0, I worry sometimes about the number of companies rushing in to talk rather than listen. After all, one of the greatest benefits of social media is having the ability to find out what your customers are talking about. Bill Balderaz points this out today over at The Buzz Saw." Read the rest of the story here.
July 6, 2007
Westerville-based ECNext Inc. is adding "wiki" technology to its business research Web site Manta.com, letting visitors update and edit company information and add reviews. The move is part of ECNext's plan to provide complete information on businesses, which in turn can attract advertising revenue, said Bill Balderaz, ECNext's e-marketing manager. The move is part of ECNext's plan to provide complete information on businesses, which in turn can attract advertising revenue, said Bill Balderaz, ECNext's e-marketing manager. "What Wikipedia did for research and MySpace did for social networking, we want to do for business," he said. Read the rest of the story.
April 7, 2007
Public Relations Student Society of America. Web Marketing with Bill Balderaz By Sally Neihard. Read the interview.
April 6, 2007
Bowling Green Currier Young Professional Award was awarded to Bill Balderaz of Mechanicsburg, a 1997 public relations journalism graduate. As the president of Webbed Marketing, Balderaz helps leading organizations, including Cardinal Health, Dominion Homes, Netsmart Technologies and Bostech Corp., increase their presence on the Internet, drive more Web traffic and generate online “buzz.” Read the rest of the story here.
April 20, 1999
William Balderaz queried his I-Advertising confreres about a GoTo.com competitor demanding a minimum CPC of .25 Vs GoTo's .01. Are the competitor's visitors 25 times more desirable? Read more on What's the Buzz?
June 18, 2009
3:00–5:00PM EST
Business Insights – Getting Results with Social Media
This event will feature 10 minute social media case studies.
Columbus State Community College, Center for Workforce Development
June 17, 2009
2:00-3:00PM EST
Webbed Marketing Webinar: Blogging: How to Get Content and When Bloggers Say Bad Things
In the 21st century, blogging has transformed from a personal pastime into a legitimate source for critical information. Today's bloggers often have more clout than print journalists and radio personalities working in similar areas of expertise. Balderaz will lead this discussion focusing on how blogging can build a dialog with buyers, clients, customers, vendors, partners, employees and the media. He will explain that, in many cases, professional bloggers are the people defining a company's brand. Balderaz will explain how to connect with professional bloggers in addition to providing tips for setting up a company blog: where to find content to blog about and how to handle negative comments on or about a company's blog. Register at www.webbedmarketing.com/webinars.html.
June 10, 2009
12:00-4:00PM EST
Social Media Training: HCRS Council meeting
Webbed Marketing will show real examples of online social media discussions about mental health, behavioral health, public health and substance abuse. Webbed Marketing will also talk about what other agencies are doing, how a Web searcher is likely to form a first impression of your agency, and leave you with things you can do immediately to impact your agency.
View slides from the Vermon Council Social Media Training.
Springfield, OH
May 27, 2009
4:30-9:30PM EST
Webbed Marketing is a sponsor of the Columbus Clippers Tweetup At Huntington Park
The event begins with a private tour of Huntington Park, with networking, food and cash bar in an exclusive and private Club Level Patio. Game admission IS included in the price of the event with several location choices for watching the game. We'll have acknowledgment of the group on the “jumbotron” screen. Tweeting the event is, of course, encouraged with #CCLIP!
May 21, 2009
7:30-9:30AM EST
Re-Think Your Marketing Efforts: New Ideas to Promote Your Family Business
Lately, you can't go a day without hearing someone mention some type of social networking including Twitter, blogs, MySpace, Facebook, or LinkedIn. What do all these terms mean for family businesses that are facing marketing challenges in today's economy? They mean opportunities for you to connect with your customers and clients in more meaningful ways. They also translate into new ways to enhance your market presence without breaking your budget. We've lined up a panel of experts to answer your questions about how this new technology can allow you to market your company more efficiently and effectively and also to bring you high-value marketing strategies that will strengthen your family business. Rick Miller, owner of Rick Miller Communications, will moderate a lively discussion featuring five Central Ohio marketing and advertising experts including: Kelly Borth of GREENCREST, Dave Keller of Triad, Jason Mlicki of Mlicki, Amy Marshall of Webbed Marketing, and Bryan Huber of huber+co. Come find out what all the buzz is about!
Alumni Hall at Ohio Dominican University
May 20, 2009
2:00-3:00PM EST
Webbed Marketing Webinar: New Social Media Monitoring Tool
Webbed Marketing's co-founder and chief optimism officer, Bill Balderaz, along with our social media darling, Rebecca Roebuck, are revealing the release of a new social media monitoring tool. This impressive social media service works in real-time, collecting information from sources including blogs, wikis, message boards/forums, video/photo sharing Web sites, mainstream media blogs, microblogs and social networks.
May 6, 2009
How To Use Social Media To Drive Your Destination Business.
By now you are likely familiar with blogs, wikis, Facebook and Twitter, but what is the practical use of these different outlets to drive people to your destinations? And which online networks are the best use of your time and produce the highest ROI? Networking sites like YouTube, Twitter, FlickR, MySpace, Facebook, and LinkedIn all have unique contributions that can drive your business goals. Amy Marshall of Webbed Marketing Internet marketing agency will cut through the clutter and provide an overview that de-mystifies social media and shows true possibilities for your destination businesses.
Hocking Hills Tourism Association
View the presentation on using Social Media to drive your business.
April 28, 2009
9:30-11:00AM EST
Bill Balderaz will speak to a BGSU Search Engine Marketing Class about pay per click advertising and Google Adwords and how Webbed Marketing has become a leading provider of SEM services in Central Ohio.
April 23, 2009
8:00AM-1:00PM EST
SCORE: Small Business Speed Coaching Test Drive.
How To Effectively Utilize the Internet and Social Media to Grow Your Business. Bill has grown the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. Prior to launching Webbed Marketing, Bill accumulated more than 10 years of traditional and online marketing experience, focusing on advertising, public relations and media experience. Bill has worked with some of the largest publishers in the world, including Standard and Poors, McGraw-Hill and Thomson Gale, to plan, execute and measure Internet marketing programs. He began working in the search engine optimization, pay-per-click advertising and link building world in 1998, prior to the launch of Google.
April 18, 2009
PRSSA 2009 PaRtners Conference.
Bill Balderaz will provide examples of ways to increase the use of the Internet in media and public relations. In addition to online advertising, Internet-based public relations campaigns and search engine optimization, Bill is increasingly focused on helping clients harness the power of online word of mouth, or Buzz marketing. He’ll discuss the way consumers and communities are redefining public relations on the web, defining online word of mouth, talking about why online word of mouth matters and sharing tips for measuring these practices.
Capital University, Bexley Ohio
April 16, 2009
Creating a World Class Economic Development Website
2:00-3:00PM EST
During this interactive webinar, Mark James, the nation's leading trainer on the use of technology in the economic development profession, will offer a very detailed review on how to develop a world class economic development web site. Joining Mark in this webinar will be Yvonne Rayburn, Senior Project Manager for Webbed Marketing in Columbus, Ohio. Webbed Marketing is a well-respected search engine optimization firm whose unique approach and straightforward thinking about how to optimize your website will provide attendees with strategies they can implement immediately. These guys are also great at discussing social media and Yvonne will be participating in that portion of the webinar as well.
April 15, 2009
2:00-3:00PM EST
Online strategies with Immediate Return on Investment. Every sales meeting centers around the same question: how can a business drive sales and leads right now? How far into an internet marketing campaign does a company see results? Join this session with Balderaz as he covers five programs which can be implemented to drive revenue online immediately. He will explain quick-hit tactics that generate immediate returns on online marketing investments.
April 14, 2009
11:30AM-1:00PM EST
Cincinnati PRSA Luncheon
Kevin Dugan and Jackie Reau will be presenting on Distilling the Twitter Hype.
Greater Cincinnati Health Foundation Conference Facility, Rookwood Tower, 3805 Edwards Rd, Cincinnati, OH
April 9, 2009
9:00-10:0AM EST
PRSA Akron Chapter’s 2009 Social Media Summit
Who isn’t using social media? Why PR pros need to respect the power of social media and its constant influence. Get more information about the Social Media Conference.
Kent State University’s Franklin Hall, FirstEnergy Auditorium, Room 340
View Bill's presentation on The Power of Social Media in a PR Campaign
April 6, 2009
3:30-5:00PM EST
39th National Mental Health and Addictions Conference & Expo: Social Media 101
Social media is not the future, it’s now. What is it exactly, why should you care about it, and how should you be using it for the best ROI? Networking sites like YouTube, Twitter, FlickR, MySpace, Facebook, and LinkedIn all have unique contributions that can drive your business goals. Learn the basics and participate in a free-ranging discussion about how social media can help your organization meet revenue, marketing, and workforce targets.
View the Social Media 101 Presentation
March 19, 2009
7:30-9:30AM EST
How to Make a Small Biz Successful with Social Media Tools. Ohio Web Leaders welcomes Katie McCartney from ReMax.
The Meeting Place by Concierge Services Unlimited
March 18, 2009
2:00-3:00PM EST
Webbed Marketing Approved Twitter Tools and Applications. Can't decide between TweetDeck, Twhirl, TwitterFox and Twitterrific? See our list of ten great twitter tools and applications, how to get the most out of them, why we use them and how they will improve your Twitter experience.
March 16, 2009
10AM-12:30PM EST
How To Use Social Media To Fill Your Theatre Seats.
By now you are likely familiar with blogs, wikis, Facebook and Twitter, but what is the practical use of these different outlets to drive people to your theatres? Amy Marshall of Webbed Marketing Internet marketing agency will cut through the clutter and provide an overview that de-mystifies social media and shows true possibilities for your businesses. She will also share a case study and speak to a few of the theatre groups social media presence and how they can enhance it.
Lancaster, PA
February 26, 2009
7:30-9:30AM EST
Taking Journalism Social. Join us for an interactive discussion with Ryan Squire, Managing Editor of NBC 4, as he discusses his perspective on how social media has impacted the news. Currently, he and his team are using social media channels to reach out to their viewers, listen to their views and build relationships in the community. Quoting from Ryan’s blog, “Television and media have done enough talking TO you; I want to start talking WITH you”. Hear how he has embraced online tools such as Twitter and blogs to build a better newsroom.
TechColumbus
February 26, 2009
9:00AM EST
Marketing Strategy Lecture at University of Pennsylvania. Bill Balderaz will present viral marketing case studies, best practices and trends to MBA and BBA students.
February 19, 2009
7:30-9:00AM EST
The Importance of Defining Online Metrics. Presented by Bill Balderaz, Chief Innovation Officer, Webbed Marketing. When working with online campaigns, we have learned the importance of defining hard, measurable goals upfront. “Creating more buzz?” “Going Viral?” These goals don’t cut it any longer. But “Increase the number of blog postings indexed by Technorati by 30% over last month” or “Increase qualified site visitors from MySpace by 25%” are goals that a campaign can clearly be measured against. Bill Balderaz from Webbed Marketing will provide ways to track and measure online strategies and provide case study examples.
Cost: $5 for AMA members; $15 for non-members
Mills James Productions Facility, 3545 Fishinger Blvd.
View the Importance of Defining Online Metrics Presentation.
February 18, 2009
2:00-3:00PM EST
How Social Media has Affected the News. Do you know the Twitter Handles for your local news affiliates? Did you even know that most major television, radio and print news outlets post breaking news stories on Twitter and other social media networks? We now live in an age of news on demand. Waiting for the evening news or morning paper to find out what might be affecting your business is a thing of the past. Join representatives from Webbed Marketing’s Social Media Strategy team to learn how you can navigate the social media sea and find the information that is important to your business.
January 27, 2009
7:30-9:30AM EST
The Good, the Bad and the Ugly of Website Designs – How they impact traffic. Join Ohio Web Leaders, and speaker Jeff Lamb, for actionable, technology-based marketing steps and common pitfalls encountered by companies when designing a website, making it functional, and getting it visible to drive traffic. Jeff will focus on how to make these areas of Internet marketing successful using a well built website.
Columbus Chamber of Commerce Building, 150 South Front Street, Suite 200, Columbus, OH
January 21, 2009
2:00-3:00PM EST
Use Netsmart Community to Connect, Network, and Share Ideas. An overview of Social Media in 2009. Hear from Rebecca Roebuck, Webbed Marketing’s Social Media Expert, on the 2009 social media trends. Get an in-depth demonstration of Netsmart Community from Alison Snodgrass, Marketing Communications Manager, Netsmart Technologies and Netsmart Community Administrator. Learn what is new with Netsmart Community from a representative from Ning.
January 21, 2009
2:00-3:00PM EST
Including Online Campaigns as part of your 2009 Marketing Plan. This session is intended to serve as a primer for businesses that haven’t got the message that internet is the mainstream media outlet. The webinar will discuss the basics of how a business can take advantage of the online resources available to them. Balderaz will lead this discussion which aims to teach business owners how direct marketing, broadcast advertising, public relations and traditional advertising all integrate with your online strategies.
View this webinar.
January 12, 2009
7:30-9:00PM EST
DigitalEve Columbus: How to Build a Blog.
If you want to establish yourself as a thought leader, market your company online, or have something to say to the world, you can do it with a blog. A blog (short for web log) is a web site that provides information or commentary on a particular subject or just an open record of your thoughts. Blogging used to be for geeks only, now it's a lot easier and can make a huge impact on your online presence and brand. Beth Griese will discuss how blogs work and how to build your own. Beth started her career with CompuServe, one of the first worldwide online service providers, teaching companies how to build their online presence. She currently is the product marketing manager of blogs and web 2.0 presence for MindLeaders, an e-learning company dedicated to changing lives through learning.
Panera Bread, 3625 Fishinger Boulevard, Hilliard, OH
December 18, 2008
7:30AM PST
Ohio Web Leaders: Dispelling Myths and Fears of Using Social Media in Business.
This month's speaker is Brian Link, Internet / Social Media Consultant @ BE Interactive Consulting.
CSCC Ohio Small Business Development Center, 315 Cleveland Ave. Room 404, Columbus, OH
December 10, 2008
2:15-3:30PM CDT
Search Engine Strategies Chicago. Bill Balderaz will speak on the Blogging for Business panel.
December 9, 2008
11:30AM EST
Windows on the River in the Cleveland Flats Lunch and Learn Series
Social Media Marketing: Working with consumers to create and distribute content about your brand is a powerful tool that smart marketers can't ignore. In this session attendees will learn How to build and execute a great social media campaign; How blogging, and working with bloggers, can help a marketing program "go viral" and the role podcasts and video play in online marketing campaigns. Download the presentation on Strategies for Blogging and Social Media Marketing.
Windows on the River at the Powerhouse, Cleveland, OH
December 4, 2008
7:00PM EST
Bill Balderaz will speak at the Ohio Northern University chapter of PRSSA about the role of social media in public relations.
November 17, 2008
7:00-9:00PM EST
MediaFeed! Media Post Election: The Good, the Bad and the Ugly
Thomas Worthington High School Library
November 12, 2008
11:00-11:35AM PST
Word of Mouth Research Symposium. Small Business and Word of Mouth presented by Bill Balderaz and Amy Marshall of Webbed Marketing. Small businesses are perfect candidates for Word of Mouth Marketing. They tend to be fast-moving, goal-oriented and willing to take chances. This session examines small business Word of Mouth Marketing, explores an approach to planning WOM episodes, suggests ways of tracking WOM episodes and highlights four real-world case studies.
Rio All-Suite Hotel & Casino Las Vegas, NV.
Download the Small Business and Word of Mouth Presentation.
October 19-22, 2008
Public Pension Financial Forum (P2F2) conference. P2F2 functions to promote excellence in the financial operations of public pension plans. Bill will speak to the audience about the importance of positioning electronic correspondence in order to retain branding during the execution of viral marketing campaigns.
Mobile, Alabama
October 14-15, 2008
Bill Balderaz will present at the New Marketing Summit on the emerging trends in Internet Marketing.
Gilette Stadium, Foxboro, MA
October 7, 2008
1:00PM - 3:30PM EST
Bill Balderaz will speak at the MindLeaders International Users Conference, Revolution.
San Antonio, TX
September 18, 2008
IT Martini Hour 2
IT Martini is a chance for IT professionals in Columbus to network with their industry and connect with people in an environment that is outside of the workplace. Building on the success of the first event, IT Martini Hour 2 will be held at Park Street Patio on September 18th. The event will last a few hours and will be filled with information, appetizers, refreshments and fun. Register for the event at http://itmartini.eventbrite.com.
Park Street Patio, Columbus, OH
August 28, 2008
2:00PM - 3:00PM EDT
Using Twitter for your Business. Twitter is the new social media rage with thousands of new users joining and following each other every day. But how can you use it to generate leads for your business? Join us to learn how to set up and use a Twitter account, and use it to enhance your marketing efforts. Register at https://www2.gotomeeting.com/register/426203547. Download the Twitter for Business Presentation here.
August 26, 2008
9:00AM - 11:30AM EST
Marketing Online Brunch-n-Learn. Informative "Brunch-n-Learn" presentation with Bill Balderaz, President of Webbed Marketing, about how to use the internet to expand your real estate business. Download the full presentation here.
Dominion Homes Corporate Offices, Dublin, OH
August 27, 2008
7:30AM - 9:30AM EST
Ohio Web Leaders Breakfast
Join us for a breakfast presentation and networking event to hear about the current happenings in the search engine world. One of the hottest topics is the emergence of the new search engine, “Cuil”. Learn how it stacks up against the other search engines and should you be optimizing for it. Hear about the proposed deal Google has for buying Digg and lots of other good industry information.
August 8, 2008
12:30PM EST
Interview with Bill Balderaz on the Blog Talk Radio's Epic Living Hour. Balderaz will talk about how the Internet can help individuals and organizations spread ideas virally.
August 14, 2008
Bill Balderaz, President of Webbed Marketing, will speak at an informational event to instruct Realtors about online marketing.
July 15, 2008
7:30AM - 9:30AM EST
This is a breakfast presentation and networking event. The complimentary continental breakfast will be catered by Sandman Catering and hosted at the Little Bear Golf Club. Eric Pennington, author of "Waking Up in Corporate America: The Seven Secrets That Opened My Eyes" will speak at the event on how to create and manage an effective blog. Register at OhioWebLeaders.com.
Little Bear Golf Club, Lewis Center, OH
June 28, 2008
9:00AM - 5:30PM EST
PodCamp Ohio: Strategies for blogging, podcasting and social network marketing. Register at PodcampOhio.com.
ITT Technical Institute in Hilliard, Ohio
May 19, 2008
8:30AM–4:00PM EST
Integrated Campaigns That Get Results. "New Ways to Drive Traffic to your Web Site." Learn new web marketing techniques so you can work smarter, not more. Seasoned experts will present on search engine optimization, viral marketing and website performance that can be leveraged with your existing plans. You will leave with actionable ideas for improving the performance of your web site and building strong, truly integrated campigns that includes offline and online marketing strategies.
Northpointe Conference Center, Lewis Center, OH
May 12, 2008
2:00-3:00PM EST
Balderaz will be hosting a free online event about using social networks like MySpace, facebook, YouTube and Second Life as marketing communication channels. View the presentation slides for
Social Networks as Online Marketing Tools.
April 25, 2008
4:30-6:30PM EST
Bill Balderaz will speak at Ohio State University CERCS for Enterprise Transformation and Innovation (CETI). Balderaz will discuss issues related to search engine optimization as it impacts an organization’s IT staff. He will also address solving technical SEO issues and the role of technology in SEO.
OSU Department of Computer Science and Engineering - Columbus, OH
April 22, 2008
2:00-3:00PM EST
Amy Marshall will be hosting a free online web seminar focusing on the integration of online marketing and traditional marketing. Registration is available at https://www1.gotomeeting.com/register/524372398.
January 30, 2008
2:00-3:00PM EST
Integrating Traditional Public Relations with New Internet Marketing Strategies
Learn how to:
• Create a search engine and social media optimized press release
• Generate more online media pickups
• Reach key online influencers
View the Online Public Relations Presentation.
January 23, 2008
2:00-3:00P.M. EST
Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy
Attend our Webinar and learn about the importance of SEO (search engine optimization) and tactics that you can implement today. We will highlight some of our SEO case studies and show you how to analyze a site by looking at the same factors search engines use in determining ranking. Search Engine Optimization tips.
January 17, 2008
2:00-3:00PM EST
Creating Buzz: Online with Word of Mouth (WOM) Marketing
Does your 2008 marketing plan include online tactics to create buzz and get influencers and consumers talking about your company, services or products? In this Webinar, Webbed Marketing will highlight tools of the trade that you can implement to get people buzzing about your brand.
December 5, 2007
Ohio Association of County Boards of Mental Retardation and Developmental Disabilities
24th Annual Convention
1:30 - 2:30 Making Greater Use of the Internet for Public Relations
Bill Balderaz will provide examples of ways to increase the use of the internet in promoting the work of
local county boards of mrdd in supporting individuals with developmental disabilities. In addition to
online advertising, Internet-based public relations campaigns and search engine optimization, Bill is
increasingly focused on helping clients harness the power of online work of mouth, or Buzz marketing. He’ll discuss the way consumers and communities are redefining public relations on the
web, defining online word of mouth, talking about why online word of mouth matters and sharing tips
for measuring these practices.
November 29 & December 5, 2007
7 Tools of the Trade to Increase Your Online Buzz
Learn why it’s critical to have customers talking about your products in their
blogs from Internet Marketing Guru, Bill Balderaz. Customers that are talking about your
products can be your most powerful marketing asset. View the presentation here.
Columbus, OH
October 8-9, 2007
MindLeaders International Users Conference
Bill Balderaz will share his experiences working with online advertising, word of mouth marketing, and viral marketing.
Las Vegas, Nevada
June 30, 2007
"Have you Heard the Buzz?"
How to use Blogs to turn your customers into marketers
Clintonville, OH
April 20 , 2007
Public Relations Society of America
Communicating in the New Web Paradigm
Bill Balderaz, President, Webbed Marketing will discuss how bloggers can be more influential and harder to reach than editors. He also will talk about the role news releases play in search engine strategy and how podcast interviews can be one of the most effective public relations tools available.
Toledo, OH
April 14, 2007
2007 PaRtners Conference
Athens, Ohio
March 8th, 2006
PRSA Masters: Online Public Relations, Part II
Fawcett Center, OSU, 2400 Olentangy River Rd.
February 28th, 2007
Bill Balderaz will discuss how the Internet and Web 2.0 technology is changing the face of public relations.
BGSU
February 24th, 2007
Ohio Marketing Education Association/Ohio Business Information Teachers
Annual Conference
Dublin, Ohio
