They don't teach this stuff in school.
Well, not a traditional college or university that is. However, Webbed Marketing University offers a wide array of online marketing courses. Our experts will provide training for internet marketing, public relations and advertising that will prepare students for a career in the internet marketing industry.
SEO 101
Chances are that, even if you don't know what they stand for, you have seen these three letters all over the internet in blog posts, emails, newsletters and message boards. SEO, or Search Engine Optimization, is the practice of studying and analyzing the habits and methods of search engine functions in order to determine the best practices for obtaining a high position within the results of a search for a particular term.
Our SEO 101 course will prepare you with all the basic theory you will need in order to start improving search engine ranking for your website. This course is ideal for those who are new to internet marketing and need to get started improving their site's search engine ranking now.
Click here to Register for SEO 101.
Advanced SEO
A basic knowledge of SEO practices and strategy is required for this course. An advanced course in search engine optimization allows the student to move into an environment of application, rather than a strict focus on development and theory. Advanced SEO strategies include geographic optimization, link-building strategies, script analysis, sitemap optimization and many more areas of focus. Students who complete the Advanced SEO course will be prepared to confront the numerous challenges and scenarios which are necessary in order to maintain a competitive web presence. Oh yeah, these are also the skills that employers are dying to see on a resume.
Click here to Register for Advanced SEO
SEM 101
If you didn't know what SEO is, chances are you are scratching your head when you see the letters SEM as well. Perhaps you thought these were simply two terms which mean the same thing. Although this is a common misconception, nothing could be further from the truth. SEM, or Search Engine Marketing, refers to the placement of advertisements on search engine sites, such as Google, which correspond to the terms that a person is searching. This practice is also referred to as pay per click advertising, or PPC.
Our SEM 101 course will show you around the most common pay per click advertising interfaces, including Google Adwords, Yahoo! Sponsored Search and MSN AdCenter. We will teach you how you bid on a keyword, write ads, run analytics and implement a full SEM campaign. Of course, this means learning how to research keywords and search trends as well. This course is ideal for those who are new to internet marketing and need a comprehensive overview.
Advanced SEM
A basic knowledge of SEM practice and theory is required for this course. An advanced SEM course at WMU will provide the student with a wide range of exercises and real-world scenarios which will offer a more hands on experience with SEM. An Advanced SEM course will push the student to master the intricacies of managing a pay per click advertising campaign. This includes proper campaign budgeting, when to terminate a campaign or keyword, and a thorough investigation of proper attribution management practices. If you have a successful campaign set up, we will teach you how to know which ads are responsible so that you can repeat your success. Successful completion of an Advanced SEM course will provide a student with all of the necessary tools to effectively manage a large scale PPC operation.
Social Media Marketing
Social media is the latest and greatest tool in an internet marketer's bag. In the last five years social media has exploded into one of the most effective ways to reach your audience, with new tools and outlets springing up almost daily. While these tools and communities were initially designed for social networking purposes, they have permeated into the world of business.
The trick is knowing how to make these sites work for a business. These are not the kind of operations that can be created and left alone to grow under their own resources. Social media tools must be properly maintained and monitored. Webbed Marketing was one of the first agencies to embrace this challenge and are few agencies exist that match their knowledge and expertise in the area.
A course in Social Media Marketing at WMU will familiarize the student with the countless social media outlets (Twitter, LinkedIn and Facebook, to name a few) and how to obtain the unique benefits for business presented by each one. We have created online communities which have received nationwide recognition. We will teach you how this is done, from writing engaging content to maintaining the site for the long haul.
Viral Marketing & Word of Mouth
You have probably heard the term 'viral' in reference to a video or alternate piece of media before. But do you know what it refers to? Additionally, you probably have some idea about what 'word of mouth' refers to, but do you have a clear understanding of how it works? Webbed Marketing's viral and word of mouth marketing team has proven that they know what they are doing. Video's and whitepapers created at Webbed Marketing have been featured on CNN, E!, USA Today, and countless other premium media outlets. In addition, Webbed Marketing is one of only 19 other agencies worldwide who were selected to present at the Word of Mouth Marketing Association's (WOMMA) annual summit.
A course in Viral Marketing & Word of Mouth at WMU will completely immerse the student in the art and practices of generating buzz. We will show you how to reach a particular audience by connecting with influencers over a broad range of media. Since word of mouth is as much a creative skill as it is a technique, we will work with you to tap into your inner imaginative genius.
Online Audio and Video
Today's world of online marketing and advertising is not limited to written text. In fact, a plain text press release might be a thing of the past. Today's reporters expect to see embedded video and podcasts accompanying a release. Even if you know how to create videos and record podcasts, do you know how search engines index these forms of media? We do. At WMU, we will teach you the ins and outs of how search engines and video sites (like YouTube) categorize and file videos. A course in Multimedia Applications at WMU will familiarize you with all of the various forms of video and audio files, the advantages and disadvantages of each, and how to properly optimize them for specific search applications.
Metrics & Analyses
Perhaps the most difficult area of online marketing and advertising through internet channels is providing statistics which tie results to the marketing efforts. This aspect of the industry depends greatly on the individual client. For example, if Bob wants nothing more than do generate more traffic to his online community, the success of an online marketing campaign will be relatively easy to measure. However, what if Bob also wants to increase the number of quality leads generated, increase the ROI on his paid advertising campaign, increase his competitiveness on a number of different keywords, and improve his search engine index position? There are literally an infinite number of possible solutions, how can you know which steps to take? Additionally, when you are able to achieve all of these goals, how can you show Bob that it was directly a result of your marketing efforts?
WMU will not only show you how to complete these goals, but how to prove it. It helps that Webbed Marketing has written award winning literature on this very topic. This course is invaluable to those who know the difficulties in convincing a large corporate hierarchy to go along with a campaign.
Online Public Relations
The days of reporters named 'Scoop' wearing fedoras and checking the daily wire every morning to get the latest news are officially dead. Today you are more likely to find reporters scouring the online news wires provided by Google, Yahoo!, and MSN for the latest breaking story. A course in Online public relations at WMU will prepare a student for any and all situations that today's Public Relations professional will need to handle.
Many of the professionals at Webbed Marketing come from a traditional public relations background. Combining their expertise in more traditional areas of public relations with the new possibilities created through the Internet, WMU is able to provide a one of a kind training program. Students will learn how to build and maintain an accurate contact list, proper etiquette for contacting members of the media, how to properly optimize press releases, reputation management skills and more.
Technical Aspects of Search
A course in the Technical Aspects of Search at WMU will allow the student to get into the finer details of how search engines tick. What exactly is an algorithm? Are you pining to know what factors are taken into consideration when a search engine ranks sites? Why can some sites not be indexed? This advanced course will explain all of these elements of search in great detail.
Additionally, this course will allow a student to gain a greater understanding of the people who are searching the internet. After all, people will ultimately decide what page they are going to visit. This course is connected at the hip with our Advanced SEO and SEM courses. Knowing what keywords are being searched by people who are in the market for a particular good or service is the only way to increase the likeliness of a website to reach its intended audience. Any good manager of a successful PPC campaign can tell you that knowing which search terms to focus on is the key to success. But how can you learn how to find these terms? And once a sale or conversion is made, how do you know which ad to credit? A rigorous course in the Technical Aspects of Search at WMU will provide you with all the answers.
