Internet Marketing Industry News & Trends

The Account Coordinator is responsible for coordinating multiple client engagements, including serving as the primary day-to-day client contact, retaining clients and organically growing accounts. This position will also be responsible for internal project management for a set of accounts and be charged with keeping projects on time and on budgets. Other duties include qualifying inbound leads (no cold calling is required) and general marketing communications tasks.

But just because you’re posting video or photo content, doesn’t mean you shouldn’t offer up a question, too. Amy Marshall, owner of Ohio’s Webbed Marketing says, “Post a photo or video of an advertising campaign, and then say, ‘What are your thoughts?’”

While cash is king in a recession, return on investment is equally as regal.

If your company has both, your firm might be in as fortunate a position as Columbus-based Webbed Marketing LLC. The Internet marketing firm carries no debt, is profitable and has doubled its revenue and employee roster on an annual basis since its start in November 2006.

Bill Balderaz, the company’s founder and chief innovation officer, says it all comes from recognizing what clients want now that money is tight.

“On the Internet, we can track and measure ROI very closely. If someone made a purchase, we can find out what site led them to that,” Balderaz said. “It’s benefitted us because we can track marketing dollars very precisely.”

I’ve heard the argument that companies are so busy building, maintaining and updating their corporate web sites they don’t have time to manage a presence on social networks.

That’s kind of like saying you don’t need email because you have a web site. Or you don’t need a cell phone because you have a blender. Your web site and your social media profiles serve fundamentally different purposes, here are three differences…

On Thursday, September 10, 2009, Franklin University will host a Symposium on Social Media – a free event that will discuss social media as well as feature a professional tweeter who will tweet during the event. The Symposium on Social Media will feature speakers: Bill Balderaz, Founder, Social Media, SEO & PPC, Chief Optimism Officer.

Webbed Marketing, a leading social media marketing and search engine optimization company in the Midwest, has announced that five additional professionals have joined its fast-growing team.

“Webbed Marketing founder Bill Balderaz also relies on his BlackBerry for constant connectivity to his clients and their customers. His business helps companies increase their online visibility through Google searches, Twitter, Facebook and other means. “Anywhere a consumer is making a buying decision, we want to make sure our clients are seen prominently,” Balderaz says.”

The Webbed Marketing PRSA presentation was featured on the SlideShare homepage!

Spiderfly wins!

Congratulations to Martin Poston for winning the social media monitoring naming contest with Spiderfly!