The Ins and Outs of Facebook Advertising

Are you looking to boost your online advertising strategy for the new year, but just aren’t sure where to start? Or maybe you’ve seen the power of Facebook as part of your marketing strategy, but want to take it one step further? Facebook advertising may be the key to increase your conversions, as well as build more awareness of your brand online. There are several advantages to advertising on Facebook – audience of more than 800 million people, ability to target a specific market and a lower cost than other online advertising platforms – if you utilize the ads effectively. Join Webbed Marketing President Bill Balderaz and SR. PPC Specialist Karen Schneider to learn the ins and outs of Facebook advertising.

In this webinar we will discuss:

• Why use Facebook ads
• Types of ads
• Ad setup
• Tips and best practices
• Measuring success

Register for free today!

Tags: Facebook ads, Facebook advertising

Health Care and Social Media: What works, what doesn’t and what you can do about it

Webbed Marketing* recently conducted a study on social media usage by the largest 25 health systems in the nation (defined by number of employees). Join Webbed Marketing’s online research team Amy Marshall and Lindsey Grant to learn how the top 25 health systems stack up, as well as what the key innovators in healthcare marketing are doing from a social media perspective.

In this webinar you will learn:

• What the largest health systems in the U.S. are doing from an online marketing perspective
• What channels and topics have proven most effective for health systems to reach their audience
• The latest innovations in healthcare marketing
• How to make social media work for your organization while adhering to HIPAA and Joint Commission standards
• Ways to measure and benchmark your organization’s progress

*Webbed Marketing is a division of Fathom Online Marketing

Register here, http://www.fathomdelivers.com/forms/healthcare-webbed-webinar.asp

Tags: healthcare, social media, webinar

Facebook vs. Google+: Understanding Facebook’s New Privacy and Sharing Features

Facebook recently overhauled its privacy settings, allowing users to have more control over who sees their status updates, photos and profiles. Sound familiar? While these changes were most likely in the works before the arrival of Google+, they do help level the playing field between the two social networks. Facebook has added features, removed features and changed its interface. What are these changes and what do they mean for you and your business? Find out in our September webinar.

In this webinar we’ll discuss the recent changes made by Facebook including:
•         Privacy settings
•         Inline profile controls
•         Publisher bar and status updates
•         Tagging options
•         Dropped features

This month’s webinar is from 2-3 p.m. EST on Sept. 21, 2011. Be sure to follow us on Twitter during the webinar and use the #WMwebinar hashtag.

Register today!

Tags: facebook, webinar, WM webinar

The Importance of Managing Your Online Reputation

We hope you can join us for the June webinar! Remember, use the hashtag #WMwebinar if you’re participating on Twitter.

June 22, 2011
2-3 p.m. EST
The Importance of Managing Your Online Reputation

Whether you know it or not, people are talking about your business online. Social Media has turned your clients and customers into a critical part of your brand as they shape your business’ reputation instantly with each online thumb-up….or thumb-down.  What kind of rep is your business getting?

Join Webbed Marketing’s Director of Online Communications, Yvonne Rayburn, and Yelp Columbus’ Christina Christian to talk about the what and how of online reputation management. We’ll dig into what makes up your online reputation, what you can do to shape it and how to keep track of it all. Don’t miss out – you’ve got a rep to protect.

During this webinar we’ll discuss:
• What makes up your online reputation
• What your online reputation says about your business
• Top review sites and how to manage your reviews
• The importance of ongoing online reputation management

Tags: online marketing, online reputation, social media

Integrating Offline Marketing Efforts with Online Marketing

Be sure to join us for our April webinar on integrating your offline marketing efforts with your online marketing.  If you’re participating in the webinar via Twitter, use the hashtag #WMwebinar.

April 20th, 2011
2 – 3 p.m. EST
Marketing Integration: Getting Online and Offline to Work Together

Despite the rumors, broadcast advertising, direct mail and print media aren’t dead. In fact, smart organizations are finding that integrating traditional and online marketing efforts is the most effective way to make the greatest impact on the bottom line.
Join us for this webinar where we’ll look at marketing integration: how to reach your target audience on all mediums and how online and offline can lend each other a hand.
During this webinar we’ll discuss:

• Marketing mediums: past and present
• Online and offline marketing trends
• How online and offline can work together
• Case studies: failures and successes
• Where to learn more about marketing integration

Internet Marketing 2011 Trends: Geo-Location Marketing

Is it a game, a marketing strategy or both? No matter what it is, FourSquare is rising in the ranks as a popular social media outlet and marketing tool. Many restaurants and retail stores are using this and other geo-location services through Facebook, Gowalla, etc. to dramatically increase sales, while others are counting these location-marketing attempts a flop. What is the secret to success, and should you be paying attention?

Tags: facebook, foursquare, geo-location, gowalla, marketing, webinar

September 2010 Webbed Webinar: Social Media Intelligence and Planning

It seems like everyone is using social media for marketing, communications and public relations today. However, social media is more than having a Facebook page and Twitter followers. Is your social media program achieving company goals? In this webinar, Webbed Marketing will discuss how to take your social media to the next level. We will outline what are the tangible components you should be researching and analyzing to build a solid online strategy.

Learn more about social media intelligence and planning at http://www.webbedmarketing.com/intelligenceandplanning.html

September 2010 Webbed Webinar: Social Media Intelligence and Planning from Webbed Marketing on Vimeo.

Webbed Marketing 2010 Webinar Series: September

Thanks to everyone who attended our last webinar. This is an invitation to join us for our September webinar.

Social Media Intelligence and Planning

Wednesday, September 22, 2010
2-3 p.m. EDT

It seems like everyone is using social media for marketing, communications and public relations today. However, social media is more than having a Facebook page and Twitter followers. Is your social media program achieving company goals?

Did you:
1. Launch a social media program, but now find yourself asking "what do I do next?"
2. Find yourself forced in to a "social media expert" roll?
3. Realize you are managing several social media profiles for your company, but lack a strategy?

In this webinar, Webbed Marketing will discuss how to take your social media to the next level. We will outline what are the tangible components you should be researching and analyzing to build a solid online strategy.

https://www2.gotomeeting.com/register/185147890

Look for updates regarding the remainder of the 2010 webinar series, including the October webinar, at www.webbedmarketing.com/webinars.html.

Webbed Marketing Webinar: What’s New in Online Advertising?

Watch the Webbed Marketing Webinar on Vimeo.

Sorry for the audio difficulties at the start of the webinar. We included the slides in this video but edited out the audio. The audio picks up again at the 15 second mark.

Online advertising is constantly evolving and upgrading; it can be difficult to keep up. Do you know the latest tools in advertising/sponsorship for AdWords, YouTube, Facebook and Twitter? In this webinar, we will address some of the trends in online advertising right now, as well as some things to be on the lookout for in the next year. To keep your online advertising campaigns fresh and successful, you should be utilizing these online tools.

Tags: facebook, online advertising, twitter, webinar

Webbed Marketing Webinar: The State of Search

Have you noticed wild changes in your search engine traffic? What’s going on with Google’s new interface? Did you know there is no longer a simple answer to the question “where do we rank on Google for this keyword?” Anyone working as a search marketer knows the industry is changing, improving and gaining more attention now than ever before. Even as budgets for other forms of advertising and marketing are cut, search engine marketing continues to grow. In fact, according to SEMPO’s sixth annual State of Search Engine Marketing Report, the marketing search industry will grow 14% this year.

View the full Webbed Marketing Webinar below: