Webbed Marketing is Seeking Account Managers

One of the Midwest’s fastest growing online marketing agencies, is seeking two dynamic and motivated Account Managers to join our team.  The Account Manager is responsible for managing multiple client engagements, including serving as the primary day-to-day client contact, providing strategic thinking to help clients achieve their goals, retaining clients and organically growing accounts. This position will do little to no cold calling or lead qualification but will focus primarily on existing client retention. Less than 10% overnight travel is required. 

Responsibilities:

• Serve as the day-to-day point of contact for multiple clients
• Understand clients in detail, including their industry, competitive positioning, and messaging; understand the client’s tactical needs and key strategic aspects.
• Understand search engine optimization, pay per click marketing and social media
• Actively participate in account strategy development, help to craft the direction into client- and internal-facing deliverables and in-market tactics. Stay current with interactive trends, and apply them proactively to meet client needs.
• Translate client requirements into agency requirements; create clear documentation for the internal team
• Manage task priorities, ensure team members fully briefed on accounts
• Responsible for overseeing quality assurance of work delivered to clients, maintaining the highest quality standards.
• Lead client status meetings to prioritize current and upcoming projects.
• Promptly address scope challenges and issues with clients.
• Retain clients
• Identify client project opportunities to grow account revenue
• Lead tactical client discussions with day-to-day client contacts as well as strategic meetings with senior client personnel.

Qualifications

• Excellent relationship building skills.
• Dynamic and flexible personality
• A bachelor’s degree
• Healthcare experience is a plus

We offer a great salary, flexible schedule, paid vacation, a retirement plan, health insurance and the chance to work with some of the best clients and brightest minds in online marketing.

If you are interested in applying for an Account Manager position please email bbalderaz@webbedmarketing.com.

Tags: account manager, hiring, job, webbed marketing

Bill Balderaz nomination video for Columbus Chamber of Commerce Small Business Awards

Cutting Edge SEO, Social Media and Online Advertising Training from Webbed Marketing

Are you looking to generate more leads and sales from Google, Yahoo! and Bing? Did your boss just walk into your office and say that you need to get up to speed on Twitter and Facebook? Do you want to use the Internet to connect with the media, policy makers, clients and prospects?

Webbed Marketing offers online and on-site training in all areas of Internet marketing, from SEO and SEM to social media monitoring and networking. We train your current employees to be more effective by teaching these simple steps to enhance your online marketing efforts:

• Delivered by industry innovators who have been widely recognized for their expertise in search engine optimization, social media and online advertising
• 100% customizable to the areas that will help grow your business
• Designed to provide real, actionable results
• Available onsite at your location or online

To learn more about Internet training with Webbed Marketing, contact a representative today at 866-554-3892 or visit www.webbedmarketing.com.

Tags: internet, online, sem, SEO, social media monitoring, social media networking, training

Ohio Web Marketing Group to Host Internet Marketing Conference

Columbus, OH — Leading online marketing experts will be gathering in Columbus on May 19th for an intense day of sessions, training and education, as the Ohio Web Leaders (OWL) hosts "Building a Roadmap for an Integrated Marketing Strategy", the group announced today.

The event will be held from 8:30 am until 4 pm at the Northpointe Conference Centre. Registration for the event is available at OhioWebLeaders.com.

The conference will focus on integrating online and traditional marketing campaigns to generate more sales, leads and awareness online through corporate websites.

"Ohio is home to a vibrant online marketing community," said Bill Balderaz of Webbed Marketing, a Columbus-based Internet marketing agency one of the charter members of OWL. "Online marketing agencies, technology firms, software solution providers, web design firms, and other Internet marketing experts all call Ohio home," he added. "This event is about bringing the online marketing community together to share knowledge with the larger marketing community."

The one day session will feature six sessions covering a wide range of topics including web design, search engine marketing, blogging for businesses, viral marketing and search engine marketing.

"Our goal is to have marketing managers from around Ohio attend this event and leave with a solid roadmap to help them drive more business with their web sites," said Tom Augustine, President of MindsOn Marketing, a marketing communications and web development agency. Augustine will be leading the web design session at the event.

"In one day, attendees will learn the basics for creating a solid integrated marketing campaign that uses both online and traditional tactics to drive visitors to their websites–and turn those visitors into sales and leads," Augustine said.

The conference will also feature Columbus-based ClearSaleing, ClearSaleing helps Internet retailers and direct marketers improve the performance of their search engine marketing and any other form of online advertising and prove their results through a technology that measures and optimizes online advertising. The company was founded by Ohio entrepreneurs Mike Lanese and Randy Smith and former Google executive Adam Goldberg.

"ClearSaleing has great clients and partners here in Ohio," Goldberg, who will be speaking at the event, said. "We’re excited to take part in this event. This event is brining some of the most innovative online marketing minds in Ohio together. I’m looking forward to being a part of it."

The conference will feature a session on blogging for business by Jennifer Laycock, Editor of Search Engine Guide. Laycock, an internationally known speaker and blogger, specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. She has been the featured speaker at dozens of online marketing events around the world.

"We’re thrilled to have Jennifer Laycock featured at this event," Balderaz said. "Her support is key in building a strong online marketing community in Ohio."

"Blogging is one of those things that tends to get misunderstood in the marketing realm. Companies either push too hard, or don’t push hard enough," Laycock explained. "Learning how to leverage blogs for conversation with customers and seeing the amazing results that can come with reaching out to your community online can go a long way toward helping a company improve their business prospects on the web."

Nihar Bihani, an organic search engine expert formerly with Columbus-based ECNext, will lead the day’s session on organic search engine optimization. Bihani has managed organic search engine optimization programs for some of the largest and most visited business web sites on the Internet.

The conference will also feature a panel discussion with Ohio marketing managers who have successfully integrating online and traditional marketing to drive more business via the web.

"Integration is key," said Amy Marshall of Webbed Marketing, who will be leading the panel with Randy James from MindsOn Marketing. "The most successful web sites attract visitors from multiple channels, including both traditional and online campaigns."

"We’re excited to have attracted such an all-star line up to our first event in Ohio. We know that attendees will learn a lot from the experts who are in this world every day. At the end of the day, we want marketing executives to leave knowing they have a plan to drive more business from their websites," Augustine said.

About Ohio Web Leaders
The Ohio Web Leaders (OWL) is an innovative group of marketing professionals located in Ohio who have a passion for helping businesses use the Web to drive their growth. By forming OWL and bringing similar professionals together with similar goals, we can learn and network with one another.

The mission of the Ohio Web Leaders (OWL) is to provide a platform for marketing professional to share effective Internet strategies that work to learn, integrate and understand how to utilize the Internet to grow their business. From building a compelling website to influencing target audiences online, Internet marketing strategies are quickly becoming a critical component to many businesses to drive their goals. And because the market is ever-changing with new ideas and technologies, it can be difficult to keep up with the latest online marketing trends and run your business. OWL wants to help marketing managers get access to the people and information they need to take advantage of the marketing opportunities using the Web.

Tags: communications, conference, internet marketing, internet marketing agency, marketing, marketing campaign, marketing strategy, ohio web leaders, online marketing, search engine marketing, search engine optimization, web development

Blog Friends is closing

Those who use Facebook and blog may have been familiar with the Blog Friends application. It was a great tool that let you keep up with friends blog posts and find posts based on your interests.
Then you could add the application to your Facebook profile to share your favorite blog posts with all your friends. You could also add your own blogs to share post, track stats and watch posts spread virally across the Blog Friends network.

When I logged into Facebook today I saw this message. We will miss you Blog Freinds and look forward to Buzzspotr!

"Blog Friends is closing

Dear Blog Friend, We’re very sorry to announce that Blog Friends is to close down.

When
i-together raised some seed funding back in the summer of 2007, Benjie,
Jof and I fully anticipated taking Blog Friends onto great things, and
we worked as hard as we could to make that happen.

Although it
appears simple on the surface, Blog Friends is actually an unusually
complex and resource-intensive application to maintain and grow. It
also is pretty original in the way it combines your extended, fuzzy
social network and your interests as filters for your blog
recommendation River.

Because Blog Friends was so original
and quite ambitious, we had no way of projecting accurately just how
many users we could welcome before our solution began to creak. We
hoped for 100,000. It turned out that 20,000 was closer to the mark.
And now that we have around 27,000 users signed up, Blog Friends has
been brought pretty much to its knees (as you will have noticed from
the increasing frequency of the error messages you may have been
seeing).

At the same time, the way that Blog Friends is
currently tied into the Facebook Platform means we have been at the
mercy of Facebook’s frequent modifications of their Platform
specifications, and that has also been another disabling factor for us.

What is needed is a complete rewrite of Blog Friends, one
that makes it properly scaleable and independent of Facebook. As you
can imagine, this is a huge undertaking and unfortunately we don’t have
the resource or money to do this; we have never inflicted any
advertising on you our users, so we haven’t made a penny in revenue
from Blog Friends.

We’re shutting down, as of today.

Jof,
Benjie and I would like to offer you our heartfelt thanks for all your
support and encouragement, and our sincere apologies for the annoyance
of all those error messages and now the complete cessation of the Blog
Friends service.

We had an amazing time building Blog
Friends with you, and we have learned so much—about technology and
business, but mostly about ourselves, each other, and all you wonderful
people.

Finally, some of you may know that we have been working since the New Year on a sister service to Blog Friends, Buzzspotr.com,
which we hoped to launch quickly, create a "buzz", raise funding, then
get back to work on rebuilding Blog Friends from the ground up.
However, we have recently had to refocus on our contracting work (see
brainbakery.com and weaverluke.com for details) to support ourselves
before being able to launch Buzzspotr.

We still hope that
Blog Friends will rise from the ashes, and that Buzzspotr will see the
light of day, before too very long. If you would like to keep tabs on
our progress, you can do so at i-together.com, weaverluke.com and brainbakery.com blogs, and on twitter: benjiegillam, jofarnold and weaverluke.

Thanks again and we hope your Blog Friending was happy.

Luke, Jof and Benjie—the Blog Friends team"

Tags: buzz, facebook, facebook applications, social networking, viral marketing, word of mouth

Bringing you “Webbed Wishes” from the Webbed Marketing team!

Webbed Marketing would like to extend our “Webbed Wishes”
to you this season
and hope you and your families have a wonderful
holiday.  So as we wrap up 2007 and move into 2008, we wanted to
provide you with some “Webbed Wishes” from our company – literally!  We
have put together some of our quick hit online strategies that you can
combine into your 2008 marketing plans.  And as always, we are here to
help!

Happy Holidays!
  Bill, Amy, Rebecca, Cate

Tags: holidays, marketing, webbed marketing, webbed wishes