Most Search Engine Optimized (SEO) Press Release Ever: Tips for Building the Perfect SEO Press Release

Summaries for Search Engine Optimized
(SEO) press releases should include keywords early and Search Engine
Optimized press releases should repeat their most important keywords.

To create the most Search Engine Optimized
press release ever, Bill Balderaz of Webbed Marketing, the Columbus, Ohio Search Engine Optimization agency, recommends using your most important keywords in the first sentence of the press release.

"In creating the most Search Engine Optimized press release ever,
we focused on creating a release with our most important keyword
phrase– 'most Search Engine Optimized press release ever' into the
copy. We also made use of related phrases, like 'tips for creating SEO
news releases' and 'how to write a Search Engine Optimized media
release.'"

Balderaz explained that he also included photos of his dogs, chickens
and children in the release. "Uploading pictures greatly increases
pickups of Search Engine Optimized press releases," added Balderaz.
"Cute kids and animals are some of the best pictures to include," he
said.

"In addition to focusing on the content and photos, we released the
most Search Engine Optimized press release ever on PRWeb, although we
have also used Webwire," he said. He also mentioned ClickPress, 24-7
PressRelease.com, and PRLeap, in case there is anything to the concept
of latent semantic association. He mentioned that all of the above
online newswires were useful in getting Search Engine Optimized press
releases indexed in Google News and Yahoo! News.

"Search Engine Optimized press releases are things that should be written in the passive voice," Balderaz added.

He explained that a well search engine optimized press release must be
found by your online influencers, consumers and the media. "No one goes
to Google News and searches on 'Webbed Marketing' and not many bloggers
have a Google alert set up for the term 'Webbed Marketing.' But
influencers, bloggers and the media do search newswires for news on
'Search Engine Optimization' and 'SEO'. Over time, this release will
also be indexed in the main search engine indexes. As people search for
'Most Search Engine Optimized press release ever', this press release
should rank well."

Balderaz added that the release would create in bound links to the
Webbed Marketing site, so he included keyword rich links like online public relations in the release.

According to Balderaz, he will also submit the release to Sphinn, Digg,
del.icio.us, reddit, mixx and StumbleUpon. He said Webbed Marketing
would also write about the release on its blog so it gets indexed by
Technorati and Google Blog Search.

"Ethically, you need to make sure that everything from your keywords to
your distribution relates to the content of your release," Balderaz
added. "This release is all about helping searchers find tips on
creating the most Search Engine Optimized press release ever." He added
that he would never optimize this release on terms like "Britney
Spears", "free iPod" or "win a Nintendo Wii." He did concede that a
release about Britney Spears listening to a free iPod while winning a
Nintendo Wii would probably really be the most Search Engine Optimized
press release ever.

"Ultimately, my goal is that all online marketers and public relations
professionals find the most Search Engine Optimized press release ever to be useful in their Internet marketing strategies," Balderaz said.

About Webbed Marketing:

Webbed Marketing consists of a team of experts with Internet marketing
experience predating the launch of Google. The firm's objective is to
help businesses grow by using the Internet to reach buyers and online
influencers. Webbed Marketing offers its clients full Internet
marketing services including online community building, viral marketing
programs, pay-per-click search management, search engine optimization
and affiliate program management. To learn more about Webbed Marketing
visit www.WebbedMarketing.com.

Tags: balderaz, press, SEO, webbed marketing

Ohio Web Marketing Group to Host Internet Marketing Conference

Columbus seminar to focus on tools and tactics to drive web site traffic, sales, leads and brand awareness.

Leading online marketing experts will be
gathering in Columbus on May 19th for an intense day of sessions,
training and education, as the Ohio Web Leaders (OWL) hosts "Building a Roadmap for an Integrated Marketing Strategy", the group announced today.

The event will be held from 8:30 am until 4 pm at the Northpointe
Conference Centre. Registration for the event is available at
OhioWebLeaders.com.

The conference will focus on integrating online and traditional
marketing campaigns to generate more sales, leads and awareness online
through corporate websites.

"Ohio is home to a vibrant online marketing community," said Bill
Balderaz of Webbed Marketing, a Columbus-based Internet marketing agency
one of the charter members of OWL. "Online marketing agencies,
technology firms, software solution providers, web design firms, and
other Internet marketing experts all call Ohio home," he added. "This
event is about bringing the online marketing community together to
share knowledge with the larger marketing community."

The one day session
will feature six sessions covering a wide range of topics including web design, search engine marketing, blogging for businesses, viral marketing and search engine marketing.

"Our goal is to have marketing managers from around Ohio attend this
event and leave with a solid roadmap to help them drive more business
with their web sites," said Tom Augustine, President of MindsOn
Marketing, a marketing communications and web development agency (http://www.mindson.com). Augustine will be leading the web design session at the event.

"In one day, attendees will learn the basics for creating a solid
integrated marketing campaign that uses both online and traditional
tactics to drive visitors to their websites–and turn those visitors
into sales and leads," Augustine said.

The conference will also feature Columbus-based ClearSaleing,
ClearSaleing helps Internet retailers and direct marketers improve the
performance of their search engine marketing
and any other form of online advertising and prove their results
through a technology that measures and optimizes online advertising.
The company was founded by Ohio entrepreneurs Mike Lanese and Randy
Smith and former Google executive Adam Goldberg.

"ClearSaleing has great clients and partners here in Ohio," Goldberg,
who will be speaking at the event, said. "We're excited to take part in
this event. This event is brining some of the most innovative online
marketing minds in Ohio together. I'm looking forward to being a part
of it."

The conference will feature a session on blogging for business by
Jennifer Laycock, Editor of Search Engine Guide. Laycock, an
internationally known speaker and blogger, specializes in common sense
search engine marketing, viral marketing and customer outreach via
social media and blogs. A former search marketing consultant and
in-house trainer, Jennifer's clients have included companies like
Verizon, American Greetings and Highlights for Children. She has been
the featured speaker at dozens of online marketing events around the
world.

"We're thrilled to have Jennifer Laycock featured at this event,"
Balderaz said. "Her support is key in building a strong online
marketing community in Ohio."

"Blogging is one of those things that tends to get misunderstood in the
marketing realm. Companies either push too hard, or don't push hard
enough," Laycock explained. "Learning how to leverage blogs for
conversation with customers and seeing the amazing results that can
come with reaching out to your community online can go a long way
toward helping a company improve their business prospects on the web."

Nihar Bihani, an organic search engine expert formerly with
Columbus-based ECNext, will lead the day's session on organic search
engine optimization. Bihani has managed organic search engine
optimization programs for some of the largest and most visited business
web sites on the Internet.

The conference will also feature a panel discussion with Ohio marketing
managers who have successfully integrating online and traditional
marketing to drive more business via the web.

"Integration is key," said Amy Marshall of Webbed Marketing, who will
be leading the panel with Randy James from MindsOn Marketing. "The most
successful web sites attract visitors from multiple channels, including
both traditional and online campaigns."

"We're excited to have attracted such an all-star line up to our first
event in Ohio. We know that attendees will learn a lot from the experts
who are in this world every day. At the end of the day, we want
marketing executives to leave knowing they have a plan to drive more
business from their websites," Augustine said.

About Ohio Web Leaders

The Ohio Web Leaders (OWL) is an innovative group of marketing
professionals located in Ohio who have a passion for helping businesses
use the Web to drive their growth. By forming OWL and bringing similar
professionals together with similar goals, we can learn and network
with one another.

The mission of the Ohio Web Leaders (OWL) is to provide a platform for
marketing professional to share effective Internet strategies that work
to learn, integrate and understand how to utilize the Internet to grow
their business. From building a compelling website to influencing
target audiences online, Internet marketing strategies are quickly
becoming a critical component to many businesses to drive their goals.
And because the market is ever-changing with new ideas and
technologies, it can be difficult to keep up with the latest online
marketing trends and run your business. OWL wants to help marketing
managers get access to the people and information they need to take
advantage of the marketing opportunities using the Web.

Tags: blog, clearsaleing, mindson, ohio web leaders, sem, SEO, webbed marketing

Presidential Candidates Battle for Online Buzz

Hillary Clinton? John McCain? Barack
Obama? Ohio based marketing and media agency to offer free online
conference to examine who has the most online buzz.

Columbus,
OH (PRWEB) February 29, 2008 — Leading up to the key presidential
primary in Ohio, one organization is offering a free online conference to look at the roles bloggers, webmasters and online influencers are playing in presidential politics.

The conference takes place on March 4th, 2008, the day of the Ohio and
Texas primaries. There is no cost to attend the online conference and
registration is available on the Webbed Marketing website.

"This is the first presidential election for the 'MySpace Generation,'"
said Bill Balderaz, Chief Innovation Officer of Webbed Marketing, an
agency that helps organizations measure, create and track online buzz.
"This election's youngest voters don't know a world without the
Internet. And since the last election, consumer generated content
mediums like blogs and social networks have gone from being a novelty
to a core way in which consumers and the media communicate with, and
influence, each other."

He predicted that many undecided voters will turn to the Internet to
learn more about the candidates. "More than 100,000 MySpace Profiles
mention the name 'Hillary Clinton.' Do a Google search on 'John McCain'
and a Wikipedia page about McCain is the second result–only behind the
official McCain site. Every hour 140 blog posts are written about
Barack Obama," Balderaz said.

"Most of this content is not created by the candidate's team of
advisors, consultants, and attorneys. It is created by real people, who
want a voice. And it's shaping the perception we all have about the
candidates," Balderaz said. He added that among Webbed Marketing's
corporate clients, content generated by consumers is often more
influential than "official" corporate marketing.

"We're going to look closely at which candidates are generating the most buzz,
and how they are doing it. We invite the media, analysts or anyone
interested in the campaign to join us as we explore the relationship
between online buzz and what happens in the voting booth," Balderaz
said.

According to Balderaz, Webbed Marketing will track and analyze online
buzz throughout the primaries, conventions and the general election.

"Our goal is to understand how online voter behavior influences, and
reflects, the behavior of real voters in the voting booth," he said.

"For the Democrats, online buzz mirrors what the pundits tell us,
Barack Obama and Hillary Clinton and dead even," Balderaz said,
explaining that Webbed Marketing uses its Webbed-O-Meter
tool to measure buzz generated by voters and the media. "Our algorithm
has McCain trailing both Democrats when it comes to buzz."

Balderaz added that the number of blog posts and online discussions
about the candidates is climbing every day. "Voters want to be heard.
And no longer are political discussions among voters confined to the
office water cooler or corner coffee shop. Today one influential
blogger can reach hundreds of other voters, instantly. Constructive
debates are taking place among voters who will never meet in person,
but who are using social networks to communicate."

For more information on the presidential candidates and their online buzz, or to register for the free online conference, visit www.webbedmarketing.com.

About Webbed Marketing

Webbed Marketing consists of a team of experts with Internet marketing
experience predating the launch of Google. The firm's objective is to
help businesses grow by using the Internet to reach buyers and online
influencers. Webbed Marketing offers its clients full Internet
marketing services including online community building, viral marketing
programs,
pay-per-click search management, search engine optimization and
affiliate program management. To learn more about Webbed Marketing
visit WebbedMarketing.com.

Tags: buzz, election, mccain, obama, social media, webbed marketing

Viral Marketing Agency Releases Tool To Track Online Buzz

Viral marketing tool released by Webbed
Marketing allows marketers to measure the social networking strength of
any website. This tool is free and available to everyone.

Webbed Marketing, an agency specializing in viral marketing, has announced the release of the Webbed-O-Meter.
This viral marketing tool will measure the amount of buzz surrounding
any website. A website's buzz consists of all the online references
made to that site by Internet consumers, bloggers, analysts, reviewers
and reporters.

Webbed Marketing's eMarketing Manager, Cate Craine, explains,
"Traditional marketing campaigns do not permeate as quickly as
consumer-generated buzz.
Buzz is produced and distributed in such a viral fashion that marketers
need to watch their site's online buzz. That is why the Webbed-O-Meter
is such a unique tool- it may be producing the first social networking
metric of its kind."

Webbed Marketing's Webbed-O-Meter utilizes a scale of 1-100. A higher
score represents a more significant buzz factor. Algorithms calculate a
site's online buzz by utilizing ten authoritative sources such as:
Yahoo!, Digg, Del.icio.us and Wikipedia. The Webbed-O-Meter is free and
available to anyone at http://www.webbedmarketing.com/webbedometer.

Craine adds, "Why should your company care about its buzz? Google your
company or product name and you'll find a large number of blogger
posts, discussion board comments and Wikipedia pages. Just think- these
consumer generated pages, not your company site, are the first
impression your company is making online as your customers, vendors,
partners, investors and employees are buzzing about your organization."

Along with the Webbed-O-Meter, Webbed Marketing also plans on
developing additional viral marketing tracking and management tools
that will remain free to the public.

About Webbed Marketing

Webbed Marketing consists of a team of viral marketing experts who have
over a decade of Internet marketing experience. The firm's objective is
to help businesses grow by utilizing the Internet and reaching online
influencers. Webbed Marketing offers its clients full Internet
marketing services including viral marketing programs, paid search
management, onsite search engine optimization training, and affiliate
program management. Clients include Cardinal Health, Bostech Corporation and Dominion Homes. To learn more about Webbed Marketing visit http://www.webbedmarketing.com/.

Tags: buzz, measure, social media, tool, viral, webbed marketing, webbed o meter, word of mouth