Fathom Online Marketing Announces Acquisition of Webbed Marketing

Cleveland-based Fathom Online Marketing, one of the 25 largest search engine optimization and online marketing firms in the country, today announced the acquisition of Webbed Marketing.

Webbed Marketing, based in Columbus, Ohio, has experienced double-digit annual growth since its founding in 2006, and today serves more than 60 clients regionally, nationally and internationally.

“Webbed Marketing is a highly visible company in the online marketing space, and has done a great job earning a reputation as experts in search and social media,” Scot Lowry, CEO of Fathom Online Marketing said. He explained that the acquisition allows Fathom to expand its social media offerings and cited Webbed Marketing’s expertise in healthcare, government and information technology as key reasons for the acquisition.

“In addition, this acquisition allows us to offer online social media research, planning and analysis to large organizations through Webbed Marketing’s VisiOne service” Lowry said.

Lowry said that Webbed Marketing’s office will remain in Columbus. “The Columbus region has been very supportive of Webbed Marketing and our plans are to not only continue to operate the Columbus office, but to continue to grow the Columbus presence.”

“Today’s announcement comes as a result of all the support we’ve received from our employees, clients, partners, and the Columbus community during the last five years,” Bill Balderaz, Webbed Marketing’s founder, said.

“We’re grateful to everyone who has played a role in our success,” Amy Marshall, COO of Webbed Marketing, said. “This move allows us to serve all those around us even better than before.” Marshall, who leads the company’s VisiOne group, added that she is looking forward to introducing in-depth audience research through social media analysis to Fathom’s clients.

“This is another great success story for Central Ohio,” Tim Haynes, Vice President of Member Services and Marketing for TechColumbus said. “It reflects the growth and the strength of our region’s interactive marketing, web development and digital community.”

Susan Merryman, Vice President of Marketing and Communication for the Columbus Chamber of Commerce agreed, “We have a long standing relationship with Webbed Marketing and welcome Fathom to Columbus. This is another great indicator of the economic growth of Columbus.”

Lowry agreed, “This is a case where everyone truly wins. Fathom’s clients now have access to Webbed Marketing’s research, analysis, social media and healthcare experience. While Webbed Marketing’s clients have access to Fathom’s performance based email marketing services and additional SEO and online advertising resources. Employees of both firms have even broader career paths. And the economies of Columbus, Cleveland and all of Ohio benefit by having one of the powerhouses of online marketing based locally.”

About Fathom Online Marketing
Fathom Online Marketing is an online marketing firm located in Valley View, Ohio, specializing in organic search-engine optimization, opt-in email marketing, online public relations, Internet video products, and pay-per-click advertising. Fathom can be found on Twitter: @fathomseo.

About Webbed Marketing
Webbed Marketing’s goal is to help organizations grow by using the power of online marketing, advertising and public relations. The firm specializes in search engine optimization, pay-per-click advertising, social media, mobile marketing and research and planning. Visit http://www.webbedmarketing.com for more information.

Tags: business, internet marketing, marketing, SEO, social media, webbed marketing

How Can You Effectively Pitch Media These Days?

It’s pretty clear pitching has changed drastically in the past five years.  When speaking to a group of media pros in the Columbus area, I learned a lot about how our role as public relations professionals as changed, and more importantly, how the media want to be contacted.

Most savvy PR practitioners have been strategically utilizing social media for the past few years.  We’re listening to our audiences, we’re gathering news, we’re promoting our events and announcements, we’re staying on top of the latest trends, etc.  However, I remember the time when it seemed like we still needed to cater to those “old-school” journalists when we were pitching media outlets like newspapers, radio stations, etc.  It was assumed journalists were more reluctant to take your tweet or direct messages seriously – they probably wanted a phone call (or something else entirely old fashioned).

At the PRSA monthly luncheon this week, any lingering ideas I had of stuck-in-time journalists were erased.  I listened to editors, directors and reporters from the Columbus Dispatch, WOSU, 10TV, WTVN and Business First all confirm they want email pitches.  In fact, some said they want DMs on Twitter.  I could not agree more – the immediacy and effectiveness of hitting a media contact on Twitter is far more efficient than sending them one of 300 emails they are getting that day, or calling them (when they are likely too busy to answer or out of the office).

When you start following media contacts on Twitter or LinkedIn, you begin to establish a relationship with that person.  You are paying attention to what events they are covering, RTing their articles, or replying to questions they post.  (You can even build a list of media contacts that you want to follow daily in a dashboard like Hootsuite or TweetDeck).  And vice versa, if that contact is following you, they can see you are a knowledgeable source who posts relevant information.  So, when you send that DM, they are going to pay attention to what you have to share.

Ideally, the best pitching strategy for today’s busy media:

• Send them a relevant, targeted email.  According to one media pro, format your subject line like this: “subject, verb, object.” For example, “Tressel leaves OSU.”
• After you send this email, send them a direct message on Twitter, and let them know you just sent them an email about Tressel leaving OSU.  Reporters always want an exclusive, so if you can, give it to them… and doing it via Twitter DM is an immediate, private way to do so.

Again, this strategy works best when you’ve been following this media contact previously.  So get out there and follow your target media contacts.  Build that relationship, offer them exclusives and get those targeted, concise pitches flowing!

**Special thanks to all the media who participated in the PRSA luncheon this week; the information was very valuable!

Tags: media, pitching, pitching media, public relations, twitter

Webbed Marketing to Start Summer Series of Online Training with Webbed Marketing University

Columbus, Ohio Internet marketing agency announces online training program, Webbed Marketing University, will begin a three-part series in June.

Webbed Marketing, a social media marketing and search engine optimization company in central Ohio, announces its Webbed Marketing University (WMU) summer session to begin on June 1, 2011, with a three-part webinar series focused on SEO, social media and online public relations.

The Internet marketing training is an ideal resource for professionals to gain a better understanding of online marketing, and how it will help their business.  The program is designed to be beneficial for professionals who are new to social media or SEO, as well as those who already have a grasp, and just need strategic direction.

“WMU is largely successful because we cater to the attendees’ business goals,” Bill Balderaz, Webbed Marketing founder and CEO, said.  “These sessions are available in the convenience of a webinar, but the individual attention to and discussion of YOUR business’s goals and objectives sets WMU apart from other online training programs.”

The 1.5 hour webinars will be held in a series of three months.  The first session will cover SEO, and will utilize attendees’ business pages as examples.  This session is led by Ryan Whiteside, Webbed Marketing’s SEO specialist, and Tommy Redmond, Webbed Marketing’s SEO Manager.  The second session will discuss the latest trends and updates in Facebook, and how businesses can use them for their business.  A lot of organizations have jumped on the Facebook bandwagon, but don’t have a clear understanding of their goals, or the purpose of the Facebook page.  Rebecca Roebuck, Webbed Marketing’s Social Media Manager, will host this webinar.  The final webinar in the series will cover online public relations and social media, led by Webbed Marketing’s online public relations specialist, Courtney Cooper.  The webinar will focus on the latest trends and tools for social media and online public relations best-practices.

Wednesday, July 13 at 2 p.m., “Introduction to SEO”

Wednesday, August 10 at 2 p.m., “Facebook – trends, updates and best practices for your business”

Wednesday, September 14 at 2 p.m., “Online Public Relations and Social Media”

For more information on the webinars and to register for the series, please visit http://www.webbedmarketing.com/wmu.html.

About Webbed Marketing

Webbed Marketing is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visit www.webbedmarketing.com for more information.

Webbed Marketing Expands Healthcare Social Media Practice with New Hire and Training

Webbed Marketing, a social media marketing and search engine optimization company based in Columbus, Ohio, is increasing its focus on healthcare social media and SEO, with the addition of Joshua Platt, as a senior account manager, and training presentations for healthcare professionals.

Webbed Marketing COO Amy Marshall leads Webbed Marketing’s VisiOne services, which focus on social media strategy and research for healthcare organizations, and other complex systems. The goal of VisiOne is to identify, investigate and analyze social communication strategies for a business’s online presence.

Marshall will share her SEO and healthcare expertise at Strategic Health Care Communication’s “Top Search Engine Optimization Strategies for 2011” on Thursday, April 7. The live audio conference will address if your hospital, pharmaceutical company, medical supply company or other healthcare-related organization is getting the website traffic it deserves. The presentation will focus on if businesses are attracting the right audiences to key service line information for their company, which is a vital measure of the success of a site. Marshall will address the latest search engine strategies to drive important audiences to a website.

Webbed Marketing also expands its healthcare expertise with the addition of Platt, who will be joining the team as a senior account manager. With his extensive background in healthcare marketing, public relations and account management, Platt will be an ideal fit with the agency, especially with his experience serving healthcare clients and his passion for the industry.

“Webbed Marketing is a leader in online marketing,” Platt said. “The service offerings are a key component of interactive marketing. If customers cannot find a company, product of service provider, it may as well not exist. The growing size and importance of social media is an exciting development, and one I’m thrilled to have the opportunity to be involved with.”

Platt has more than 15 years of experience in journalism, marketing, public relations and business development, with a focus on the healthcare industry. Not only has he been a reporter and producer for local and national newspapers, magazines, TV, radio and web news outlets, but he was also a veteran of two Web start-ups, working for CBS New Media and NBC Internet. Most recently, Platt worked in corporate marketing, sales promotions and account management/new business development for two of central Ohio’s largest multimedia production firms where he worked with large healthcare related organizations.

“I pride myself on my ability to learn about clients’ business strategies, and to balance their needs against Webbed Marketing’s service offerings,” Platt said. “I have worked with a wide range of clients, including non-profit organizations, small businesses and large corporations across numerous sectors, including technology and healthcare. Now, I’m excited to combine my knowledge of video production with my growing knowledge of online marketing; the integration of video and SEO/SEM is of particular interest to me.”

Platt lives in Westerville, Ohio with his wife and two daughters. He is a member of the Board of Trustees for the Westerville Public Library and Westerville Library Foundation. In addition, he is a new, but enthusiastic, recreational cyclist, and will be riding in Pelotonia this year. He is attempting to complete his first “Century” (100-mile ride), while raising money to combat cancer.

For more information about Platt and Webbed Marketing visit http://www.webbedmarketing.com.

About Webbed Marketing
Webbed Marketing is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visithttp://www.webbedmarketing.com for more information.

Tags: health care, josh platt, social media, webbed marketing

Webbed Marketing Expands Healthcare Social Media Practice with New Hire and Training

Columbus, Ohio Internet marketing agency announces expansion on healthcare online marketing training, and new hire with healthcare background.

Webbed Marketing, a social media marketing and search engine optimization company based in Columbus, Ohio, is increasing its focus on healthcare social media and SEO, with the addition of Joshua Platt, as a senior account manager, and training presentations for healthcare professionals.

Webbed Marketing COO Amy Marshall leads Webbed Marketing’s VisiOne services, which focus on social media strategy and research for healthcare organizations, and other complex systems. The goal of VisiOne is to identify, investigate and analyze social communication strategies for a business’s online presence.

Marshall will share her SEO and healthcare expertise at Strategic Health Care Communication’s “Top Search Engine Optimization Strategies for 2011” on Thursday, April 7.  The live audio conference will address if your hospital, pharmaceutical company, medical supply company or other healthcare related organization is getting the website traffic it deserves.  The presentation will focus on if businesses are attracting the right audiences to key service line information for their company, which is a vital measure of the success of a site. Marshall will address the latest search engine strategies to drive important audiences to a website.

Webbed Marketing also expands its healthcare expertise with the addition of Platt, who will be joining the team as a senior account manager.  With his extensive background in healthcare marketing, public relations and account management, Platt will be an ideal fit with the agency, especially with his experience serving healthcare clients and his passion for the industry.

“Webbed Marketing is a leader in online marketing,” Platt said.  “The service offerings are a key component of interactive marketing. If customers cannot find a company, product or service provider, it may as well not exist. The growing size and importance of social media is an exciting development, and one I’m thrilled to have the opportunity to be involved with.”

Platt has more than 15 years of experience in journalism, marketing, public relations and business development, with a focus on serving the healthcare industry.  Not only has he been a reporter and producer for local and national newspapers, magazines, TV, radio and web news outlets, but he was also a veteran of two Web start-ups, working for CBS New Media and NBC Internet.  Most recently, Platt worked in corporate marketing, sales promotions and account management/new business development for two of central Ohio’s largest multimedia production firms, where he worked with large healthcare-related organizations.

“I pride myself on my ability to learn about clients’ business strategies, and to balance their needs against Webbed Marketing’s service offerings,” Platt said.  “I have worked with a wide range of clients, including non-profit organizations, small businesses and large corporations across numerous sectors, including technology and healthcare. Now, I’m excited to combine my knowledge of video production with my growing knowledge of online marketing; the integration of video and SEO/SEM is of particular interest to me.”

Platt lives in Westerville, Ohio with his wife and two daughters.  He is a member of the Board of Trustees for the Westerville Public Library and Westerville Library Foundation.  In addition, he is a new, but enthusiastic, recreational cyclist, and will be riding in Pelotonia this year.  He is attempting to complete his first “Century” (100-mile ride), while raising money to combat cancer.

For more information about Platt and Webbed Marketing visit www.webbedmarketing.com.

About Webbed Marketing

Webbed Marketing is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visit www.webbedmarketing.com for more information.

Columbus Marketing Firm, Webbed Marketing, Endorses Issue 1 in Ohio

Webbed Marketing, a social media marketing and search engine optimization company in central Ohio, endorses Issue 1, which renews funding for the Third Frontier, a program that fosters technology-based research and development and the creation of new jobs, without raising taxes for citizens. Passage of Issue 1 will authorize $700 million in bonds to extend funding through at least 2016.

“National economists are projecting that a significant percentage of net job growth is expected to come from compaines that are five years old or younger,” Amy Marshall, partner and COO of Webbed Marketing, said. “Providing entrepreneurs and businesses the resources we need to expand and prosper is one of the best ways to increase job opportunity in Ohio.”

Issue 1 will appear on the May 4 statewide ballot in Ohio. The measure proposes to authorize the state to approve an estimated $700 million bond over four years on the Ohio Third Frontier program. The $1.6 billion Third Frontier program started in 2002 under former Gov. Bob Taft and was designed to extend until 2012. However, according to officials, due to low state revenue, the program is now scheduled to end early. According to the Ohio Department of Development, the program has created approximately 500 companies and 8,000 jobs since 2002.

“Ohio has seen the effects of the Third Frontier program on our community, with immense job growth and new business opportunities since 2002,” Marshall said. “Issue 1 is an investment in Ohio’s economy and economic growth strategy. By voting yes on Issue 1, $175 million a year will be available for new business opportunities- this is an excellent opportunity for growth in these tight economic times.”

Webbed Marketing is proud to endorse this issue and encourages you to vote on May 4, 2010. To learn more about the importance of Issue 1, visit www.unitedforjobsohio.com
For more about Webbed Marketing, visit www.webbedmarketing.com.

Columbus Internet Marketing Firm, Webbed Marketing, Achieves Several Business and Marketing Awards

Webbed Marketing, a social media marketing and search engine optimization
company in central Ohio, earned several awards from local and national
organizations for their work in Internet marketing, including
recognition from the Columbus Chamber of Commerce, Business First of
Columbus, the Association of Marketing and Communications Professionals
(AMCP) and TechColumbus.

The Columbus Chamber of Commerce awarded Webbed Marketing’s CEO and founder, Bill Balderaz, with the Small Business Leader of the Year
award. A panel of Chamber members voted to determine Balderaz the Small
Business Leader of the Year, after he was nominated by an outside
party. The award recognizes a prominent business leader for what they
bring to the Columbus region and how they inspire others. According to
the Chamber, Columbus is known for its spirit of entrepreneurship, and
leaders like Balderaz contribute greatly to the local economy.

“Earning Small Business Leader of the Year was a tremendous honor for
me, and my team at Webbed Marketing,” Balderaz said. “At Webbed
Marketing, we work hard to stay ahead of Internet marketing trends and
this is demonstrated in the work we produce for our clients. This kind
of recognition is fuel to keep up the innovative work we’re doing for
our clients every day.”

Webbed Marketing also earned a nomination for the Business First of Columbus “Best Places to Work”
award. Business First’s Best Places to Work program recognizes the top
companies in central Ohio based on workplace satisfaction surveys.
Business First of Columbus featured an article on Webbed Marketing in
its Friday, Nov. 13 edition.

The prestigious TechColumbus Innovation Awards will be announced in
February 2010, and Webbed Marketing is nominated for Outstanding
Startup Business and Outstanding Service. In addition, Amy Marshall,
co-founder and CEO, is nominated for Outstanding Woman in Technology,
and Balderaz is nominated for Executive of the Year.

Webbed Marketing also earned several MarCom awards from the Association
of Marketing and Communication Professionals. The team earned the
Platinum Award in the social media site category for their work on the
“Romantic Makeover” contest for the Hocking Hills Tourism Association.
Webbed Marketing’s lead copywriter and “eScribe,” Thomas Redmond, won
the Gold Award for “Using Twitter for Business – A Three-Part Series”
in the writing/feature category. In the writing/news release category,
Webbed Marketing earned an honorable mention for a release titled
“Fresh Start Bariatrics Shares Top Tips for Nutrition.”

Along with all the awards and nominations, Webbed Marketing will be a
featured panelist at the November Public Relations Society of America
(PRSA) luncheon on Thursday, Nov. 19 at the Buckeye Cafe in Columbus.
Balderaz will speak about social media ethics in the workplace.

For more information about Webbed Marketing, visit www.webbedmarketing.com.

About Webbed Marketing

Webbed Marketing is a team of experts in the Internet marketing field.
Their goal is to grow businesses through the application of Internet
resources. The firm specializes in search engine optimization and
marketing, as well as viral marketing services, word of mouth and buzz
measurement and social media strategies. Visit www.webbedmarketing.com for more information.

Tags: best places to work, business first, search engine marketing, search engine optimization, small business leaders, social media, webbed marketing

Leading Ohio Internet Marketing Firm Announces Growth in September

Webbed Marketing, a leading social media marketing and search engine optimization company in the Midwest, has announced that five additional professionals have joined its fast-growing team.

"Despite the economy, Webbed continues to win new business, attract great
employees and provide more services," Founder Bill Balderaz said. "As
corporations across the country look to search and social media as primary
marketing channels, Webbed Marketing is growing like never before. We are
excited for what the future holds, especially after adding five
highly-qualified employees."

The additional positions cover a variety of backgrounds and expertise:

Bringing more than 25 years of experience, Chief Financial Officer (CFO) Bill
Tanner has served on the board or as CFO for more than a dozen companies. He
has assisted with strategic planning, raising capital, mergers and
acquisitions and business valuation. Tanner received a Bachelor's degree in
business administration/accounting from The Ohio State University, and a MBA
from the University of Minnesota. Tanner has taught accounting and business at
the University of Minnesota, The Ohio State University and Ohio Dominican
University and is a CPA and Certified Valuation Analyst.

Terah Rafiee, account manager, came to Webbed Marketing from the Dispatch
Media Group, where she worked as the sole Internet marketing specialist,
focusing on developing online marketing for Columbus Alive, as well as
behavioral targeting through Yahoo!. Additional areas of expertise include
Google Adwords and pay-per-click advertising.

As office manager, Carol Davis will utilize her previous experience as a
business owner and executive recruiter. She also serves as treasurer for
several charity/community organizations in the Columbus area. Davis has a
Bachelor of Science in Education from Miami University and computer science
curriculum from Villanova University.

An Ohio State University Fisher College of Business graduate in business
administration, marketing and international business, Karen Schneider joins
the SEO team at Webbed Marketing. Schneider previously worked at Coldwell
Banker King Thompson, where she utilized blogging, online advertisements, and
social media. She earned "Top Individual Listing Realtor in Upper Arlington
2008" as well as the "Quality Choice Award."

Mary Roebuck joins Webbed Marketing as a social media specialist. Roebuck
graduated from Oberlin College with a degree in English and Cinema studies,
before moving to Boston and serving as a digital archivist at Houghton
Mifflin, a leading educational publisher in the U.S.

Tags: advertising, business, growth, internet, internet marketing, online, webbed marketing

Columbus-Based Internet Marketing Agency Shares SEO Guidance to Prepare for Google Caffeine

Representatives from the search engine optimization (SEO) team at Webbed Marketing, a Columbus-based Internet marketing agency, announce that its staff and tools will be able to keep clients on top of their keyword rankings in the face of Google's latest algorithm change. Google "Caffeine", the newest alteration to the Internet giant's complicated algorithm, will affect how Web sites rank in the search engine. Webbed Marketing was sharing the breaking news, as well as their expertise on the topic.

"Google Caffeine, the most recent 'algo-change,' as SEO people like to call them, is expected to provide more pages in Google's search results, in addition to being much faster," Ryan Whiteside, SEO expert at Webbed Marketing said. "This is the type of Internet marketing and SEO news that we stay on top of at Webbed; this is our passion, and we strive to continue meeting- and exceeding- our client's expectations."

With a full SEO staff, a proven record of successful SEO campaigns, and an extensive client list, Webbed Marketing is prepared for Google Caffeine. In fact, according to Webbed Marketing, if Google Caffeine's claims are true, this will be an impressive addition to Google's already fast and in-depth search engine. The question Webbed Marketing is answering for users: how will this affect your Web site's search engine rankings? Web sites that avoid "tricking" the search engines will see very little difference with Google Caffeine. The sites that try to fool search engines through manipulation, forced keywords and writing focused for search engines, not humans, will struggle with this new algorithm. 

"At Webbed Marketing, we have dozens of methods for obtaining links," Whiteside said. "Each method is aimed at providing real value to the Web sites that are linking to our clients. Not only does it keep our clients happy with higher search rankings, it makes search engines, and the sites that are linking to our clients' sites, happy by providing a way that they can offer more information and resources to their visitors."

As the Internet marketing industry continues to advance, agencies like Webbed Marketing are determined to stay up to date on these trends, and use that knowledge and expertise for their clients' success. For more information on Google Caffeine, or to discover if your Web site is prepared for Google's latest algo-change, be sure to register for Webbed Marketing's webinar, "Wake up to Google Caffeine" on September 16 at 2 p.m. or visit www.webbedmarketing.com.

About Webbed Marketing 
Webbed Marketing is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visit www.webbedmarketing.com for more information.

Source: Webbed Marketing
Webbed Marketing's Webinar: https://www2.gotomeeting.com/register/970514938

Tags: google, google caffeine, internet marketing agency, marketing agency, search engine optimization, SEO, seo program, viral marketing

Central Ohio Internet Marketing Announced as Finalist for TechColumbus Innovation Awards

The agency, which has pioneered social media marketing strategies in
the Columbus area, has also achieved nationwide recognition with a
nomination for Business of the Year Awards.

Webbed Marketing, the leading online marketing agency in Central Ohio,
has recently been nominated for multiple awards for their excellence
and innovation in technology and business. The agency is a finalist for
the 2008 TechColumbus Innovation Awards. Additionally, Webbed Marketing
has been recognized as a finalist by Fast Pitch! for Top Startup
Company. Bill Balderaz, the agency's CEO and founder, has also been
selected to speak as a guest lecturer at the Wharton School at the
University of Pennsylvania.

On Thursday, February 5, 2009 the 2008 TechColumbus Innovation Awards
will recognize outstanding achievements in technology leadership and
innovation at the Greater Columbus Convention Center. From a record
number of entries from individuals and companies in all disciplines and
industries, 13 winners will be honored and the region's progress as an
emerging tech center will be celebrated. Webbed Marketing has been
selected as a finalist for Startup of the Year due to their innovation
and excellence in online marketing strategy.

Fast Pitch!, the networking community for businesses, has also
nominated Webbed Marketing as a top startup company for 2008. A total
of 10 businesses nationwide have been nominated for this award, which
is part of the first annual Business of the Year Awards. Voting for the
final round of nominees will be open through January 30, 2009. A full
list of finalists and voting information can be found at http://rpitch2u.blogspot.com/.

Additionally, Balderaz has been asked to present as a guest lecturer at
the Wharton School at the University of Pennsylvania – one of the top
business schools in the country. He will be part of an exclusive panel
which will present topics related to marketing strategy to MBA and BBA
students at the university. Balderaz hopes to cover emerging online
marketing topics related to social media strategy.

Balderaz was enthusiastic about the recognition. "Receiving recognition
of this kind from organizations such as TechColumbus and Fast Pitch! is
a great honor for Webbed Marketing," he said. "Being asked to lecture
at the Wharton School is a huge honor and a testament to the way that internet marketing education is being embraced by mainstream business."

About TechColumbus

The TechColumbus Innovations Awards celebrate and honor individuals and
teams in a variety of disciplines. Each category is an important
component of the technology and innovation community. Receiving the top
honor showcases an individual or team which is dramatically impacting
Central Ohio and beyond. For more information about TechColumbus and
the Innovation Awards, visit http://www.techcolumbusinnovationawards.org.

About Webbed Marketing

Webbed Marketing is a team of experts in the internet marketing field.
Their goal is to grow businesses through the application of internet
resources. The firm specializes in search engine optimization and
marketing, as well as viral marketing services and word of mouth. To
learn more about Webbed Marketing, or to schedule Balderaz for your
next event, visit http://www.webbedmarketing.com/.

Tags: business, techcolumbus, technology, webbed marketing