Ohio Internet Marketing Firm, Webbed Marketing, Announces Spring Conference Schedule

Webbed Marketing, a social media marketing and search engine optimization company in central Ohio, will be presenting locally and nationally for several companies and
organizations this spring, including Netsmart Technologies, the National
Council for Community Behavioral Healthcare and SCORE Columbus.

The firm's events will begin with Webbed Marketing's February webinar, Wednesday, Feb. 17 at 2 p.m., addressing mobile marketing. Bill Balderaz, Webbed Marketing's founder and CEO, will highlight what you need to know about mobile marketing and how to implement it in conjunction with your current marketing campaigns.

"We've all heard the buzz about mobile marketing, but now the buzz is fading and tactics are emerging," Balderaz said. "The age-old marketing model of 'tell consumers what they need and convince them to buy it,' is long gone; the new model says, 'listen to what the consumer tells us they want and engage them in conversation.'"

One day later, Webbed Marketing will host the February Ohio Web Leaders (OWL) breakfast Thursday, Feb. 18 at 7:30 a.m.at TechColumbus. This month's breakfast will highlight social media and online marketing for non-profit groups and causes. Kelli Robinson, from Chapel Hill House, a central Ohio retreat for children battling cancer and their families, will discuss how the recent tragedy in Haiti has shown how social media can unite support for causes and non-profit groups. As an Iron Girl triathlete, Robinson will walk through her journey using social media and the Internet to raise money and awareness for Chapel Hill House.

Also on Feb. 18, Webbed Marketing will present to more than 30 members of the Mid-Ohio Development Exchange (MODE). MODE is a regional economic development organization for the mid-Ohio region, and it was founded to facilitate attracting new businesses to the area, to work with existing businesses on retention and expansion needs, to improve the education and training of development professionals and to address issues that affect the development and business community. Webbed Marketing will discuss best practices in social media, using video channels like YouTube, to address MODE's mission and goals.

In March, Webbed Marketing will host two social media sessions at the National Council for Community Behavioral Healthcare's 40th National Mental Health and
Addictions Conference & Expo in Disney, FL, which is March 15-17. Headliners for the event are Malcolm Gladwell, author of acclaimed best-seller, "The Tipping Point," and Howard Dean, Governor of Vermont, presidential candidate, or chairperson of the Democratic National Committee.

"Webbed Marketing is honored to speaking nationally at events this spring," Balderaz said. "Working and speaking alongside such prominent speakers will allow us to network and share our expertise with a larger pool of professionals; we're really excited about the opportunities this holds for Webbed Marketing."

Another opportunity for Webbed Marketing will be the panel discussion on "Social Media in a New Economy for Retail," at the Columbus Fashion Group International (FGI) meeting on March 10, from 5:30-8 p.m. at the Arena Grand Theater. FGI is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home. Retail was one of the hardest hit industries in 2008 and 2009, and FGI found that many companies were changing strategies to survive in a new economy- where the consumer mindset was also new. On the FGI social media panel, Webbed Marketing will address the changing retail and product strategies needed to support the buying patterns of consumers in this changing economy.

On Monday, March 15, Webbed Marketing will share its expertise with SCORE Columbus. SCORE Columbus provides free and confidential business advice and counseling tailored to meet the needs of small businesses and personal objectives. SCORE Columbus also offers
workshops, for a modest fee, for start-ups and in-business entrepreneurs. Webbed Marketing will be featured at the March workshop to discuss social media and how to implement successful campaigns today.

The Ohio Oil and Gas Energy Education Program (OOGEEP) will also host a workshop in Columbus, Thursday, March 18 from 9-11 a.m., to address social media industry training. Balderaz will highlight how social media is affecting industries like oil and gas, providing case studies and how-to tactics.

In April, Webbed Marketing will present at a TechColumbus event, "Maximizing and Measuring Your Social Media Marketing and ROI." On April 22, Webbed Marketing will be on a panel of several industry leaders that have had success proving their social media ROI to clients.

Finally, May 3-6, Balderaz will provide an engaging look at social media with a behavioral healthcare focus for the Annual Netsmart Technologies Customer Conference "Connections 2010" in San Diego, CA. The pragmatic session will focus on what health executives need to know about social media. The keynote speaker at the event will be Richard Simmons.

Webbed Marketing's impressive spring speaking engagement line-up was kicked off with a professional development seminar for AAF-Akron and CAF in early February. Balderaz discussed how businesses and marketing, advertising and PR professionals could associate hard results with social media campaigns. In addition, Webbed Marketing was a sponsor of the TechColumbus Innovation Awards, and implemented live social media
updates throughout the event, to engage with those at the event, which included 1,100 participants, and keep people who were engaging at home informed with live updates.

For more information about Webbed Marketing and its upcoming spring events, visit www.webbedmarketing.com.

You’ve Created a Social Media Campaign – Now What? Measuring the success of social media

Bill
Balderaz, founder of Columbus-based Webbed Marketing, discusses how
businesses and marketing, advertising and PR professionals can associate
hard results with social media campaigns at the Akron chapter of the American Advertising Federation and Canton
Advertising Federation professional development
seminar. His topics will included:

• Determining the value of social media and understanding its metrics
• Integrating social media campaigns and business goals
• Determining
  social media ROI and helping clients select the right tools to measure
  it

View the presentation at SlideShare.

The Power of Social Media in a Marketing Campaign

On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. This was a panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.

View on SlideShare.

Tags: marketing, social media, toledo

How to Influence Viral Marketing and Word of Mouth Communications

2009 Bowling Green State University Marketing Symposium: How to Influence Viral Marketing and Word of Mouth Communications. Today, right now, customers are talking about your company and your products, and much of that conversation is taking place online. WOM (Word Of Mouth) communications carry more credibility, are delivered faster, and are more likely to influence buyers than official company messages. Bill Balderaz will discuss current viral trends, how companies can influence internet communications, and ways to create positive buzz.

View on SlideShare.

You’ve Created a Social Media Campaign – Now What? Measuring the success of social media

Webbed Marketing PRSA Presentation from the July luncheon event. Amy Marshall and Bill Balderaz from Webbed Marketing present on how to measure the success of a social media campaign.

Tags: amy marshall, prsa, social media

Introduction to Social Media

Bill Balderaz and Amy Marshall talk about Social Media at the 39th National Mental Health and Addictions Conference & Expo. Social media is not the future, it’s now. What is it exactly, why
should you care about it, and how should you be using it for the best
ROI? Networking sites like YouTube, Twitter, FlickR, MySpace, Facebook,
and LinkedIn all have unique contributions that can drive your business
goals.

Tags: social media

The Power of Social Media in a PR Campaign

Bill Balderaz talks about The Power of Social Media in a Public Relations Campaign
at PRSA Akron Chapter’s 2009 Social Media Summit.

• Who isn’t using
  social media?
• Why PR pros need to respect the power of social media and
  its constant influence.

Tags: balderaz, prsa, public relations, social media, webbed marketing

MoJoe Lounge Welcomes Columbus Tech Community

The Columbus tech community is clearly a popular and increasingly growing group of influencers in our area.  We read their intriguing, often comical, blog posts on a regular basis and we follow their Twitter handle.  By doing this, we develop a personal connection to our fellow Columbus residents; however, when do we ever get to visit in person?


MoJoe Lounge, in the Short North, hosted an event Wednesday night for the “Who’s Who” of our local tech community.  Guests enjoyed conversation, margaritas and excellent food. 

The Lounge was an ideal venue for an event like as this.  It has a very trendy decor and the brick fireplace in the back corner gives the restaurant a cozy feel.  Plus, you can’t beat free Wi-Fi, great drinks and a free taco bar.  The margaritas were excellent, and the tech community tried three flavors before making a vote on what will be MoJoe’s “featured” margarita.  All were delicious, but the Habeñero Lime flavor ended up taking the win.

President of Stauff’s Coffee Mark Swanson welcomed the local guests to MoJoe with a few words.  He spoke about Cup o Joe’s fair trade coffee, the company’s commitment to the community and the recent partnership with Local Matters, a non-profit organization in Columbus.

Local Matters, is focused on supply of and demand for fresh, local foods and increasing access for everyone in central Ohio.  The president of Local Matters, Mike Jones, spoke to the group at MoJoe Lounge and announced Cup o Joe and MoJoe Lounge as the first corporate sponsors of Local Matters.  Jones expressed his excitement for this partnership and discussed a new Local Matters business in the Short North selling all local products.


“We focus on a farm support program to connect with local farmers and encourage them to grow local products.  Farmers are happy to do this, but need to know there is a market for it,” Jones said.  “So, we are easing that concern by opening this business in the North Market called ‘Greener Grocery.’”

Overall, the evening was an excellent opportunity for the tech community to mingle, enjoy a few drinks and great food, and learn a little more about our community.  It seems like a lot of the guests will be heading back to MoJoe Lounge next Wednesday for the free Wednesday taco bar at MoJoe during happy hour, with the purchase of a drink. 

Look forward to seeing you there!

Tags: coffee, community, happy hour, local food, lounge, margarita, mojoe, social media, technology

Internet Marketing Agency Announces “Google Hates My Web Site” Winner

Columbus, Ohio based Webbed Marketing announces winner of Search Engine Optimization (SEO) makeover contest.

Webbed Marketing, a social media marketing and search engine optimization company in Central Ohio, hosted a contest to find the least search engine friendly Web site. The top prize to the winning site is a one week SEO makeover.
Dozens of sites were reviewed, and the makeover goes to the Delaware
County Emergency Medical Services Web site at www.delcoems.org.

“We were looking to find the one Web site that is snubbed, denied and
shunned by Google. We wanted a site with no site maps, no meta data, no
links, no pages indexed, no keywords and no chance of driving a bit of
traffic from search engines,” said Amy Marshall, Chief Operating
Officer of Webbed Marketing. “The idea was to give the winning
organization an opportunity to improve its SEO for free by sending our
SWAT team of SEO experts in to the site for an entire week of changes, and at the end of that week, deriving some search engine love.”

The Delaware EMS team is proud to be the second largest provider of
emergency medical services in central Ohio, and maintains a useful site
that offers information on classes, like CPR, statistics on EMS, and
vehicle and equipment photos. With so much information going unnoticed,
Delaware EMS is eager for the improvements that will come with this SEO
makeover.

“We’re kind of an unusual service; generally, when someone dials 911,
the fire department arrives on the scene. However, in the bulk of
Delaware County, we provide that service,” Chief Rob Farmer, director
of EMS said. “So, I’m excited to see where this SEO makeover takes us,
and we are hoping it will increase public awareness in Delaware by
driving people to our site.”

Webbed Marketing will be taking over the site in the coming weeks, so
be sure to Google Delaware EMS and see the success for yourself.

About Webbed Marketing

Webbed Marketing
is a team of experts in the Internet marketing field. Their goal is to
grow businesses through the application of Internet resources. The firm
specializes in search engine optimization and marketing, as well as
viral marketing services, word of mouth and buzz measurement and social
media strategies. Visit www.webbedmarketing.com for more information.

Tags: columbus, ohio, search engine optimization, SEO, webbed marketing

Including Online Campaigns as part of your 2009 Marketing Plan

This session is intended to serve as a primer for businesses that haven’t got the message that internet is the mainstream media outlet. The webinar will discuss the basics of how a business can take advantage of the online resources available to them. Balderaz will lead this discussion which aims to teach business owners how direct marketing, broadcast advertising, public relations and traditional advertising all integrate with your online strategies.

Tags: marketing, online marketing, webinar