Discount on 2011 Midwest Social Media Summit

As we’ve mentioned before, the 2011 Midwest Social Media Summit is happening in Cleveland on November 17, 2011. What we haven’t mentioned is that we have a special offer for Fathom guests: $295! All you need to do is contact Anne Hydock of Smart Business via phone (440-250-7041) or email (ahydock@sbnonline.com) after registering online. Tell her that you were referred by Fathom.

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What: 2011 Midwest Social Media Summit, a one-day conference that shares practical social media applications for your organization.

When: November 17, 2011 | 8:00 a.m.–6:00 p.m.

Where: Executive Caterers at Landerhaven, Mayfield Heights, OH (Get directions)

Who:

• Mary Henige, Director of Social Media & Digital Communications, General Motors
• Jeff Rohrs, VP of Marketing, ExactTarget
• Alan Gaffney, Director of Global eBusiness, Parker-Hannifin
• Curtis Danburg, Sr. Director of Communications, The Cleveland Indians
• Paul Roetzer, President and CEO, PR 20/20
• Bill Balderaz, President of Fathom Columbus
• Kurt Krejny, Director of Online Marketing, Fathom

Why: Because if you don’t take part in the conversation about your brand, you’re missing out on revenue opportunities.

Cost (special rate) : $295 (mention the “friends of Fathom” rate)

Contact: Anne Hydock | ahydock@sbnonline.com | 440-250-7041 | Online Registration

Tags: social media

Health Care and Social Media: What works, what doesn’t and what you can do about it

Webbed Marketing* recently conducted a study on social media usage by the largest 25 health systems in the nation (defined by number of employees). Join Webbed Marketing’s online research team Amy Marshall and Lindsey Grant to learn how the top 25 health systems stack up, as well as what the key innovators in healthcare marketing are doing from a social media perspective.

In this webinar you will learn:

• What the largest health systems in the U.S. are doing from an online marketing perspective
• What channels and topics have proven most effective for health systems to reach their audience
• The latest innovations in healthcare marketing
• How to make social media work for your organization while adhering to HIPAA and Joint Commission standards
• Ways to measure and benchmark your organization’s progress

*Webbed Marketing is a division of Fathom Online Marketing

Register here, http://www.fathomdelivers.com/forms/healthcare-webbed-webinar.asp

Tags: healthcare, social media, webinar

2011 Midwest Social Media Summit

Get ready to get down to business at the 2011 Midwest Social Media Summit on November 17, 2011 in Cleveland, Ohio. The day promises to be full of practical social media applications for business from some of the region’s top leaders. Fathom will be co-sponsoring and featuring 2 panel speakers at the event, Bill Balderaz and Kurt Krejny (see more below).

The cost of an individual ticket is $495, while packages of 5/10 go for $2,295/$3,995, respectively.

Register online now, or call Anne Hydock at 440-250-7041 or email ahydock@sbnonline.com.

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What: 2011 Midwest Social Media Summit, a one-day conference that shares practical social media applications for your organization.

When: November 17, 2011 | 8:00 a.m.–6:00 p.m.

Where: Executive Caterers at Landerhaven, Mayfield Heights, OH (Get directions)

Who:

• Mary Henige, Director of Social Media & Digital Communications, General Motors
• Jeff Rohrs, VP of Marketing, ExactTarget
• Alan Gaffney, Director of Global eBusiness, Parker-Hannifin
• Curtis Danburg, Sr. Director of Communications, The Cleveland Indians
• Bill Balderaz, President of Fathom Columbus
• Kurt Krejny, Director of Online Marketing, Fathom

Why: Because if you don’t take part in the conversation about your brand, you’re missing out on revenue opportunities.

Cost: $495 per ticket | package of 5: $2,295 | package of 10: $3,995

Contact: Anne Hydock | ahydock@sbnonline.com | 440-250-7041 | Online Registration

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Update 11:27 a.m.: An online registration page is now available.

Update 9/14/11: The keynote speaker has changed. It was previously Dennis Maloney, the VP of multimedia marketing at Domino’s Pizza.

Update 9/22/11: The Cleveland Indians’ speaker has changed. Previously it was Rob Campbell.

Tags: smart business, social media, social media event

A Simple Social Media Lesson

There have been several recent gaffes by brands on social media. Many of them have been accidents, but they still reflect poorly on the organizations.

The most recent is Entenmanns. The brand sent an interesting tweet shortly after the Casey Anthony verdict was announced. Using the trending topic #notguilty, Entenmanns’ social media agency said they didn’t realize the trending topic was referring to the trial. The Twittersphere was abuzz about the tweet, and many thought it was an insensitive reaction to a surprising verdict.

Another blunder occurred when an employee of Chrysler’s (former) social media agency thought he was posting on his personal account, but his negative tweet about the Motor City was posted to Chrysler’s Twitter page.

Entenmanns and its social media agency have apologized. Chrysler also apologized and ended its relationship with its social media agency. These mishaps aren’t likely to affect the companies in the long-term, but incidents like this are a source of embarrassment and bad PR for brands. And something we’ll talk about in the social media world for a while.
Obviously negative incidents like this spread quickly. It is social media after all. There is a simple lesson to be learned from Entenmanns, Chrysler and the social media mishaps that came before them. Double check your updates, and use good judgment.

Tags: best practices, social media, trending topics, twitter

The Importance of Managing Your Online Reputation

We hope you can join us for the June webinar! Remember, use the hashtag #WMwebinar if you’re participating on Twitter.

June 22, 2011
2-3 p.m. EST
The Importance of Managing Your Online Reputation

Whether you know it or not, people are talking about your business online. Social Media has turned your clients and customers into a critical part of your brand as they shape your business’ reputation instantly with each online thumb-up….or thumb-down.  What kind of rep is your business getting?

Join Webbed Marketing’s Director of Online Communications, Yvonne Rayburn, and Yelp Columbus’ Christina Christian to talk about the what and how of online reputation management. We’ll dig into what makes up your online reputation, what you can do to shape it and how to keep track of it all. Don’t miss out – you’ve got a rep to protect.

During this webinar we’ll discuss:
• What makes up your online reputation
• What your online reputation says about your business
• Top review sites and how to manage your reviews
• The importance of ongoing online reputation management

Tags: online marketing, online reputation, social media

Webbed Marketing Open House: SAVE THE DATE

Clients, partners and friends, please be sure to save the date for our upcoming open house at our office in Grandview. More details to come, but mark your calendars now!

We hope to see you there!

Thursday, June 30, 2011
4-6 p.m.

1465 Northwest Blvd.
Columbus, OH 43212

Webbed to present at Ohio Assisted Living Association conference

Join us as we’ll be presenting from 3-5pm on Strategic Marketing and Communications Get people talking about you! Hear about “word of mouth” marketing from an expert. Identify who is, or should be, talking about your community; and then take steps to influence the conversation in your favor. Learn how to effectively deal with the media to make the most of press releases, as well as how to manage communications during a crisis. Let the talk drive traffic and promote a positive image for your community.

Event information:
Monday December 6th 2010
Easton Hilton

For more information please click here

Social Media Marketing FAQ

Amy Marshall answered FAQs about social media marketing at Hocking Hills
on April 20. View the presentation she share on SlideShare.

Questions answered:

• Who is really using social media?
• Why you can't ignore social media.
• What is the ROI of social media?
• How do I keep social media from consuming all my time?
• How often should I be talking to my fans?
• How do I get the conversation started?
• What are the top social media tools?
• Where should I focus my online efforts?

Using Social Media in Your Marketing Plan

On April 16 Bill Balderaz joined AdFed to talk about Social Media and
Your Personal Brand. Bill talked about today's hottest online
applications for networking, job hunting, career building and personal
growth. In addition, Balderaz will address how businesses and marketing,
advertising and PR professionals can associate hard results
with social media campaigns. View the presentation on SlideShare

Then on April 19 Bill Balderaz presented to SCORE about Using Social Media in your Marketing Plan. View the presentation on SlideShare.

Bowling Green Internet Marketing Class Lecture

Bill Balderaz, President of Webbed Marketing, presented to a BGSU
Marketing class about Internet Marketing in April 2010.

View the presentation on SlideShare.