Conduct a Google search on your company or product name (40% of all searches are in fact "navigational searches"--searches of company names or URLs). The search results page is probably full of posts from bloggers, comments on discussion boards, a Wikipedia definition, ratings and reviews. This search results page, not your home page, is the first impression you make online.
Buzz Marketing matters. But don't take our word for it.
- A survey of 15,000 consumers, market intelligence firm BIGresearch found word-of-mouth or “buzz” marketing to be the most influential form of advertising.
- A Gartner study found "Marketers who spend 50% or more of their time engaged with advanced, consumer-oriented marketing processes will see a 30% greater return on marketing investment
- Online buyers who write a lot of product reviews make up 20% of the online shopping population but account for 32% of online sales.
- Seventy-seven percent of online shoppers are influenced by consumer-generated product reviews and ratings.
Today, right now, your customers, vendors, partners, investors and employees are talking about your company. And much of that conversation is taking place online.
Quite simply, consumers are producing much more content about your company than an army of public relations writers could, and the content created by consumers carries more credibility, is delivered faster and is more likely to “go viral” than an official company message.
In addition, search engines love consumer-generated content.
Webbed Marketing can get the Internet Buzzing about your company and products. We'll develop and execute a plan to:
- Identify and work with the most influential bloggers in your industry to get them talking about you, your products and your company.
- Create Buzz on popular social networking sites like MySpace. One out of every 20 website visits is to a social networking site. And these sites also attract the most vocal and passionate web users. Think social networking is just for kids? More than half of all MySpace and YouTube visitors are over age 35.
- Work with online editors, reporters and analysts to create positive Buzz about your organization.
- Leverage Wikipedia and other community reference sites to create quality links for qualified visitors and search engines.
- Create truly viral marketing campaigns to get the online community talking to each other about your products and services.
Buzz marketing, viral marketing, word of mouth marketing, those are our specialties. Contact us today at (614)734-8362 or contact us online.
For more information on buzz marketing, viral marketing and word of mouth visit http://buzz.ducttapemarketing.com.