Conduct a Google search on your company or product name (40% of all searches are in fact "navigational searches"- searches of company names or URLs). The search results page will probably return posts from bloggers, comments on discussion boards, a Wikipedia definition, ratings and reviews – all of this before you see your website. The content on each of these pages has one thing in common; it is almost entirely driven by word of mouth. And remember, this search results page, not your home page, is the first impression you make online.
Viral Marketing matters. But don't take our word for it.
- A survey of 15,000 consumers, conducted by market intelligence firm BIGresearch, found word of mouth (WOM) or viral marketing to be the most influential form of advertising.
- A Gartner study concluded "Marketers who spend 50% or more of their time engaged with advanced, consumer-oriented marketing processes will see a 30% greater return on marketing investment.
- Online buyers who write a lot of product reviews make up 20% of the online shopping population but account for 32% of online sales.
- Seventy-seven percent of online shoppers are influenced by consumer-generated product reviews and ratings.
Today, right now, your customers, vendors, partners, investors and employees are talking about your company. And much of that conversation is taking place online.
Quite simply, consumers are producing much more content about your company than an army of public relations writers ever could. The content created by consumers carries more credibility, is delivered faster and is more likely to influence buyers than an official company message.
In addition, search engines love consumer-generated content.
There is already word of mouth and talk happening about your company. Webbed Marketing can help you direct it. As part of our viral marketing and WOM strategy, we will:
- Identify and work with the most influential bloggers in your industry to get them talking about you, your products and your company.
- Create Buzz on popular social networking sites like MySpace. One out of every 20 website visits is to a social networking site. And these sites also attract the most vocal and passionate web users. Think social networking is just for kids? More than half of all MySpace and YouTube visitors are over age 35.
- Work with online editors, reporters and analysts to create positive WOM about your organization.
- Leverage Wikipedia and other community reference sites to create quality links for qualified visitors and search engines.
- Create truly viral marketing campaigns to get the online community talking to each other about your products and services.
Buzz marketing, viral marketing and word of mouth marketing are our specialties. In fact, we guarantee that our word of mouth efforts will get people talking. Webbed Marketing has been recognized by the Word of Mouth Marketing Association (WOMMA) for our contributions to the study and measurement of word of mouth marketing techniques.
Contact us today at 614-291-8456 or contact us online.
For more information on viral marketing and word of mouth (WOM) visit http://buzz.ducttapemarketing.com.
