Buzz marketing, viral marketing and word of mouth marketing are our specialties
Reporters, consumers, business partners and prospective clients all have one thing in common: they talk. Reporters talk about what’s happening in an industry, business partners speak with acclaim with regards to companies they have worked well with, and prospective customers talk with one another about their search for a product or service. Our objective with WOM marketing is to influence and inspire the conversation in your favor. Webbed Marketing is well connected to a network of established influencers in nearly every industry.
Webbed Marketing will provide strategic consulting to find create a “hook” for your business that will generate critical online buzz. The tangible buzz could be a video, podcast, white paper or press release about your “hook”. After the “hook” is identified, Webbed Marketing will go through a WOM process for creating buzz in the market by identifying who is talking about your company, products and executives—and then determining who should be talking. Identifying the most influential discussion forums, editors, reviewers and bloggers in your industry, we reach out to them concerning the innovations that are taking place at your company. Product samples and giveaways increase the influencers’ likeliness to flex their authority in your favor. And we take it one step further by coordinating interviews between your executives and online influencers to build inbound links, drive traffic and promote a positive image for your brand.
Buzz marketing, viral marketing and word of mouth marketing are our specialties. In fact, we guarantee that our word of mouth efforts will get people talking. Webbed Marketing has been recognized by the Word of Mouth Marketing Association (WOMMA) for our contributions to the study and measurement of word of mouth marketing techniques.
Word of Mouth marketing service includes:
- Strategic consulting to identify a "hook" for your business
- Create the tangible “hook” (video, podcast, white paper, etc.)
- Analyze key industry influencers online that should be talking about your product
- Drive an outreach program to identified influencers
- Coordinate interviews with key influencers to build your reputation
- Report and track the campaign success
Contact us today at 614-291-8456 or contact us online.
For more information on viral marketing and word of mouth (WOM) visit http://buzz.ducttapemarketing.com.
