About Bill Balderaz
Bill Balderaz, Founder, Chief Innovation Officer of Webbed Marketing has grown the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. Prior to launching Webbed Marketing, Bill accumulated more than 10 years of traditional and online marketing experience, focusing on advertising, public relations and media experience. Bill has worked with some of the largest publishers in the world, including Standard and Poors, McGraw-Hill and Thomson Gale, to plan, execute and measure Internet marketing programs. He began working in the search engine optimization, pay-per-click advertising and link building world in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at dozens of conferences including events sponsored by the Public Relations Society of America, the American Marketing Association and Search Engine Strategies. Bill holds a bachelor’s degree in public relations from Bowling Green State University and an MBA from Franklin University. He runs the BuzzSaw Word of Mouth Marketing blog at http://buzz.ducttapemarketing.com and is the creator of the Webbed-O-Meter, which is the first publicly available tool that measures online word-of-mouth. Recently he was awarded the, “Currier Young Professional Award” from Bowling Green State University.
Bill continues to work with Webbed Marketing to lead the online marketing field in innovation and results. He will touch on various aspects of online marketing communications, with a focus on viral and word-of-mouth marketing, as well as explain its role in the establishment and retention of company branding.
Twitter: @bbalderaz
LinkedIn: http://www.linkedin.com/in/balderaz
E-mail: bbalderaz@webbedmarketing.com
Title: Founder, Chief Optimism Officer
Birthplace: St. Mary’s Ohio
Describe one thing you are afraid of: The book Rosemary’s Baby
What is your title tag? Energy, Brute Force, Optimism
If WM were a rock band, what would your role be? The “bass player” who alternately shouts out “Let me hear you!” and “That’s right!”
What skill should you have already mastered, but haven’t yet? Swimming
Words to live by: “Hit it with an axe”
BuzzSaw Word of Mouth Blog
Bill Balderaz accepts nomination for the 2008 Hot Blogger Calendar.
