Industry Specializations
Online Marketing and Social Media for Complex Organizations & Heavily Regulated Industries
Not only do we know search engine optimization (SEO), social media marketing and pay-per-click (PPC) advertising, we understand the legal and ethical guidelines behind Internet marketing. We also understand that many industries have specific FDA, FTC, HIPAA or other regulations related to their field. Through our years of experience, we excel at helping such complex organizations and highly regulated industries navigate Internet marketing safely. Some of our specific areas of expertise include:
- Healthcare related organizations, hospitals and hospital systems, medical device and pharmaceutical companies
- Information technology businesses including hardware and software companies
- Membership and advocacy groups, including chambers of commerce and cause related organizations
- Traditional educational institutions, colleges, universities and for-profit educational companies
- Government agencies
Our Solutions: Integrated Online Marketing for Real Results
We offer any combination of our services, including search engine optimization, online advertising, social media, website analytics, training and mobile marketing, making each Internet marketing program we create unique to the specific business. Our team of seasoned professionals offers the efficiency of a specialized agency and the expert services you need to be successful.
Our approach to search engine optimization (SEO) is highly focused to generate real results for your business or organization. Such an approach not only drives more traffic, but more qualified traffic, leading to more conversions, which means more sales, leads, voters, donors, members or patients.
We help leverage sponsored search engine advertising through search engine marketing (SEM) techniques that fuel your business goals. We will also work with you to understand Google AdWords and Microsoft’s/Yahoo!’s adCenter to help ensure your success.
Finally, we’ll create, execuite and measure your social media marketing program in an effective, targeted, business-focused way. We start by taking an objective look at your organization’s current social media presence, and then develop a targeted plan, based on your unique audience and business objectives.
