Course: Advanced SEO Techniques
Code: SEOAdv
Course Delivery:
One day in-classroom training.
Course Description:
An advanced course in search engine optimization allows the student to move into an environment of application, rather than a strict focus on development and theory. Advanced SEO strategies include geographic optimization, link-building strategies, script analysis, sitemap optimization and many more areas of focus. Students who complete the Advanced SEO course will be prepared to confront the numerous challenges and scenarios which are necessary in order to maintain a competitive web presence. Did we mention that these are also the skills that employers are dying to see on a resume?
Course Duration:
April 22, 2009 from 9:00AM - 4:00PM EST
Course Requirements:
This advanced level SEO course requires all students to have a solid understanding of SEO fundamentals. We strongly recommend attending SEO 101 course on the first day of the seminar in order to get the maximum benefit out of the Advanced SEO course. Remember, you save money by registering for both days!
Location:
Hondros College, 4140 Executive Parkway Westerville, OH 43081
Topics Covered:
- Semantic Search
Semantic Search-- the “voodoo” of SEO-- is a reality. The way your URL, name and links are presented on other sites and constructed in search queries do impact your search engine rankings. Learn how to influence this challenging area of search - Changes to Google’s Algorithm
Recent updates to Google’s algorithm are impacting keyword ranking, inbound link credit and PageRank. Learn what changes have been made and what you can do keep your site ranking well. - Search Friendly Site Architecture
Learn how to structure a site that it is logical for both humans and web crawlers. We’ll also focus on the best way to make sure crawlers quickly and accurately access and index site content. - PageRank Sculpting
Not all site pages are of equal value. Learn how to use internal linking strategies to impact keyword ranking and how to pass the most link juice to the most important pages. - Social Media
Pages on social networks naturally rank high on Search Engine Results Pages. Learn to leverage the power of LinkedIn, YouTube and other social networks to drive more visitors from search and improve your keyword rankings. - New Tools
Keyword research, competitive tracking, crawler simulators, so many new tools exist to make your SEO functions more efficient and effective. Discover the latest tools and how to use them.
Who Should Attend: This class is ideal for:
- Experienced Search Engine Optimization Professionals
- Students who have Completed Webbed Marketing’s SEO 101 class and are ready for more advanced training
Course Cost:
One day in classroom: $299
Two days in classroom: $499
Register for both days and save!
