3 Steps To Promoting Your Website Through Article Syndication

Article Syndication continues to be one of the greatest ways to promote your website and receive quality inbound links. After all, search engines like it because you are adding fresh content to the web. Content that hopefully provides useful information and provides solutions to visitor's problems.

Too many SEO managers and website owners don't use article syndication effectively. They often use automation software to submit their articles to hundreds of unrelated directories, hoping that search engines give them credit for all of these inbound links.

Unfortunately, using this method of approach oftentimes does more harm than good. After all, search engines are not a fan of duplicate content. Especially when the content appears on a business directory, a muscle building directory, a gardening directory, and everything in between!

What you need to do is follow strategies that have been proven to be effective. Strategies that are friendly with the search engines and also provide great exposure for your website.

With all of that being said, here are 3 steps to effectively using article syndication to its full benefit…

1. Write Quality Articles

Write articles that are of good enough quality that you would be more than happy to place on your own website. Absolutely avoid any "automated article creation" software.

Visitors hate it. Search engines hate it. And it will provide a lot of negative buzz for your company if you use it too much.

Take the time to write 5-10 quality articles that provides good information. Don't worry about self-promoting your website in the article. That is what step 2 is for…

2. Use An SEO Friendly Resource Box

The resource box is the most important part of the article for you. It's your chance to promote yourself and also add links back to your site.

The resource box is also the most inefficiently used part of article syndication. Many website owners craft a resource box that provides almost no benefit to their company. They either provide too many links that don't meet article directory guidelines or their links do not have smart anchor text that will help their search engine rankings.

Most article directories only allow 2-3 links back to your site. So write a brief paragraph describing your company and weave in links that target your most important keywords.

As an example, if John Smith's company was Widget LLC and he wanted to rank highly for the keywords "red widgets" and "blue widgets", he would have a resource box like the following:

"John Smith is the CEO of Widget LLC. Widget LLC is dedicated to providing the best red widgets and blue widgets in the world. They also provide a money back guarantee on all of their widgets at their website."

Please note, "red widgets" and "blue widgets" in the resource box example above would link to the respective pages on John's site. This would help Widget LLC receive higher rankings for those particular terms. Be sure to write a different resource box for all of your articles! Target many different keywords so the search engines will understand everything that your website is about.

Using a simply resource box like this will certainly meet all article directory guidelines and provide maximum benefit to your site. Once you have your resource box written for all of your articles, it's time for the last step…

3. Only Submit To Quality Directories

This is the step that almost every SEO manager gets wrong. Understanding this puts you way ahead of your competitors. It's simply not a good idea to submit your articles to hundreds of directories. In fact, it's worse.

A better strategy is to only submit your articles to the 5-10 best quality directories. This provides a nice balance between receiving maximum exposure, without spamming the entire Internet with your article!

Don't feel bad for a second about only submitting your article to a few directories. In this case, less is certainly more.

Take the time to hand submit your articles so you can choose the most appropriate category. Here at Webbed Marketing, we submit all of our articles personally. We also constantly research the best article directories and strategies when we submit articles for our clients.

Use these three steps, and you will start building an article syndication campaign that works!

by Ryan Whiteside

Tags: article submissions, article syndication, submit articles